10 Marketing Tools for Growing Your Business
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Starting a new business is always nerve-racking, especially in the current climate of post-pandemic. It is natural to be determined to do the best online marketing possible, but this can be quite daunting if you don’t know where to start. Thankfully there are plenty of marketing tools for business growth, and here are ten of the best to get you started.
Some of the best tools for growing your business are those that give you insights into what you are doing and how your content is going to reach your target audience. BuzzSumo, by their admission, ‘analyze what content performs best for any topic or competitor.’ The good thing about BuzzSumo is they present the results in a very straightforward way and give you a crystal-clear view of your content and how it works for search engines and social platforms.
In the current age, social media plays a massive role in raising your business profile and finding new prospects. To develop a strong presence, you must be consistent with your posting, which can get quite time-consuming. There are plenty of online marketing tools to help with social media, but the one we have chosen is buffer. Here, you can create all of your social media posts and schedule them to go out at certain times. You can integrate all of your social media profiles and post them all at the same time. It also can track any engagement from Twitter, Facebook, and other social networks.
Digital marketing tools come in all shapes and sizes, and you should be looking at email marketing and email campaigns. GetResponse is a global platform with over 350,000 customers, and they will help you reach your target audience by email. Packed with many different tools, you can create landing pages, conduct online surveys, track visitor behavior, review website analytics, and much more. It is the perfect tool for new small businesses that need to grow.
4. Yoast SEO
If you use WordPress to design your website, Yoast SEO is a must. It’s a simple plugin, and it makes optimizing your content a piece of cake. Every time you add new text, it will analyze it and show you what you need to do to ensure that your page is optimized. The aim is to get a green light before you publish it. There is also an in-depth page analysis tool and plenty of other functionality.
5. Hello Bar
One deserving spot on the list of the best online marketing tools has to be given to Hello Bar. Hello Bar is a great way to convert more visitors into customers. When you add your information, you will be given some code that you can paste into your website. It has many different features, including sliders, top and bottom bars, pop-ups, and more.
6. Google Analytics
Arguably one of the best marketing tools is Google Analytics, and it is well worth connecting it to your website. It shows you how your customers are finding you and what you can do to improve the experience. It helps you identify the best keywords to drive traffic to your site, whether your social media campaigns are working and where in the world your visitors might live.
‘Track your backlinks, keywords, brand mentions and know what your competitors are doing’ – this is how Ahrefs describe themselves. They offer a 14-day free trial of their tool so you can learn more about what they do and how they can help you with keywords, backlinks, and more.
Another of the most popular and well-known internet marketing tools is SEMrush. They offer free and paid packages that can help you find keywords by volume, CPC, and SERP. They also provide some excellent site analysis tools and much more. Again, they give information on how to correct any problems and guide you on how to pick the best keywords.
Pitchbox focuses on influencer outreach. According to the company, ‘Pitchbox automates the grunt work so you can focus on what you do best; Creating real person to person connections with the people that you want to reach.’ And let’s face it, who actually enjoys grunt work? There are many different features, including prospecting. It is well worth giving this some time as influencer outreach can impact your business growth.
When you are preparing content for your site, you should be looking to include images and screenshots. Piktochart helps you generate some impressive infographics. Simply choose a template and then add your information, graphics, and more, and you’re ready to add your image to your site.
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