6 Powerful Link Building Tools

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Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimized for easy access from mobile devices, but this is only half of the story for the successful marketing of a site.

The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.

Literally hundreds of Google ranking factors go into “who gets visibility” decisions, many of which are drawn directly from your backlink profile.”

This quote from Google’s John Mueller in 2016 shows that backlinks are still number one for delivering any notion of trust and relevance to Google.

Link building is the process of acquiring links from external websites through to your own. The links enable the user and the search engines’ bots to navigate through the internet and individual websites with ease to find the information that they are seeking. Search engines use backlinks:

  • to discover new pages
  • to clarify the page’s ranking position on their search engine pages

Google’s first Penguin update was released in 2012; since then, much noise has been made about how a site’s content is the key factor to influence search engine page ranking. However, Penguin also evaluates sites by the links that connect to it. Bots were once used to analyse the sites for their content and the number of links to it, but they now scrutinise the backlinks to a page to determine its quality and ensure that they are not unnatural or manipulative.

Relevance and authority are key to ensure a site’s ranking. Quality is critical to your success, and this is what we are going to focus on; but how do you assess the quality of a site? First, you need an understanding of why link building is so important.

Why Link Building is Important

Link building is an important tool for business growth beyond the realms of search engine ranking: it is a great way to build, grow and enhance a brand. The links should be from industry relevant articles and published on sites of authority, which means the audience who finds themselves drawn to the site have self-qualified themselves as potential consumers by their initial act of clicking through the link.

By hanging on the coattails of more established sites, you can thrive, boost sales and establish yourself as an authority in your niche, and it’s this reason why you need to have quality content on your site.

Consider the view from the other side, the people who publish articles that contain a link to your site. They too want to be relevant, be a source of quality content and be authoritative. Therefore, your site’s content should be able to supplement and support the article that is written. In turn, your content becomes authoritative, and what does Google love? It’s a symbiotic relationship that both you and the publisher benefit from mutually.

If you were going to run for a position in a political campaign and were endorsed by the town’s mayor or your local Member of Parliament, you would be perceived as being more reliable than if your endorsement came from the landlord of your local pub. While the endorsements may carry the same sentiment, the influence is not going to carry the same weight. The same principle applies to link building. The authority of the page that you have the link from is a major influencing factor of where your site will be ranked.

google search console manual actions

Manual penalties

A manual penalty is when someone from Google has reviewed your site and found a breach of the guidelines. You will be told of the breach via your Google Search Console account, and you can fix any identified wrongdoings to remove the penalty.

Algorithmic penalties

Algorithmic penalties automatically occur when your site has triggered an alarm bell in Google’s algorithms, and result in an often-severe drop in your ranking position. Currently, algorithmic penalties are either Panda or Penguin. Panda relates to the site’s user experience and the quality of its content. Penguin penalties are incurred when sites are over-optimized, i.e., bad linking practices. These include:

  • Over-optimized anchor text – if Google thinks that there are too many links pointing to your site using the exact match keywords rather than a natural editorial link that supports the main bulk of the article.
  • Links from poor quality sources – quality is subjective, but you can use tools to help you identify and assess what Google qualifies as low quality. This is the one aspect of backlinking that makes link building so tricky as it takes both time and hard work. However, if you spend time assessing sites’ metrics to find the best fit, you will be rewarded exponentially for your efforts.
  • Irrelevant sources – if a site is linked to a publishing site that has no contextual connection to it, the link itself would become ineffective in building any authority for your site.

You need to know which link building techniques to use and which ones to avoid. Otherwise, you will suffer the consequences: a digital wrist-slap that can cause long-reaching, negative implications for your digital presence.
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The Digital Wrist Slap: Google Penalties for Breaching Guidelines

Google actively seeks out and penalises websites with low-quality links and those they consider ‘spammy.’ The severity of the penalty depends on how badly Google’s guidelines have been flouted. Individual pages can be penalised, or the whole site can be removed from Google’s indices – site suicide. There are two types of penalty:

Penalties from Google apply to your site in real-time, no matter if you complied to the guidelines that were historically active. You must be proactive and dynamic to follow link building best practices to keep the site compliant with current guidelines to avoid penalties.

Link Building Best Practices

We’ve outlined what you shouldn’t do for link building, but what should you be doing?

Set Goals

A successful link building campaign is not an overnight success, so keep this in mind when setting goals. Don’t say you want ten external links to your website: define it with a statement that works towards the business’s goals to give your campaign direction.

Choose Quality Sites

Now you have updated the site’s content; you are in a position to write compelling content for external sites to publish. Remember: Google is all about quality rather than quantity, so as much as you need to get content out online with links to the site, you need to be selective about the sites that are going to host your content.

Google wants your content to be found organically by users, which can be through a search, through social media, or by clicking on a link. How do you help this happen? Your content needs to resonate with your target audience and should add value to the user’s experience. Provide them with information, solve problems, answer questions, and be relevant to the site’s visitors. Relevance is the new PageRank. Your content should always be fresh, unique and exclusive to your site while providing value to the visitor.

What do we mean by quality?infographic about eat

Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Important: Lacking appropriate E­A­T is sufficient reason to give a page a low-quality rating.

Google Search Quality Evaluator Guidelines, 2017

The site must be relevant to your target audience. It must be relevant to your industry, and it must be able to give your link the audience numbers that you need to make this campaign a success. It’s a tall order, but thankfully there are tools which provide metrics that can be used to help you assess the quality of the sites so that you can identify if a site meets these criteria.

Like anything in life, the effort that you put in correlates with the success of the result, and so you need to be prepared to put in the work to use the tools to help you discover which sites will be relevant to you.

Why Use Metrics to Assess Site Quality?

We’ve mentioned above how quality is subjective, yet metrics allow you to assess a site objectively and quantitatively so that the decisions that you make are based on the site’s performance, rather than any other influencing factor such as its aesthetics. Using data to assess a site’s quality ensures that you are dealing with uniform comparables to make decisions that can have a significant impact on your campaign’s success.

You can use one tool to give you metrics of a site, but to find the site that will help you to propel your link to the stratosphere, it’s best to take a holistic view and get as much data as possible. After all, you want to be able to build a picture of the potential value a link will give you. To help you calculate the value of a site regarding whether it is worth pursuing to link to your site, here are our top 6 tools that can provide you with metrics to qualify the sites.

TIP: Use these tools to discover how your competition uses backlinking to market their sites. By understanding what your competition is doing, you will be able to gain a competitive edge!

Moz has developed Open Site Explorer (OSE) which gives a comprehensive profile of your chosen website. You can input a website and gather its metrics to assess the quality of the site. Key metrics to note are:

The Domain Authority (DA)

The Domain Authority is a search engine ranking score that predicts how a site will rank on a search engine results page. The Domain Authority is calculated by incorporating several important metrics. These include, but are not limited to:

  • Linking root domains.
  • The total number of links.
  • MozRank – the link equity of internal and external links.
  • MozTrust – the quality of the sites that link back to your site.

The more trustworthy the source of the link, the greater the score. Think back to your MP endorsing you, or your local publican! The Domain Authority scores each website on a scale of 1-100. The higher the score, the more expertise, authoritativeness, and trustworthiness is associated with a site.

A great benefit of is that it uses algorithms to do the hard work for you. Consider a site that ranks highly in MozRank, but combines a low MozTrust score; the indication is that the site is spammy, and the Domain Authority will reflect this. It will save you the time and effort to consider each metric’s relationship against one another.

Page Authority (PA)

Whereas Domain Authority grades the strength of entire domains, Page Authority considers individual pages. You may be wondering why Page Authority is a significant metric for your attention, but it allows you to see which pages are more rank-friendly, i.e., more successful. It can help you assess your competitors and give you valuable insight as to how well your link building campaign is faring. It can show you what you can do to improve it with the content you have displayed – good content that provokes social signals by being shared, commented on or liked, use images and infographics, and improving backlinks!

Spam Score

The Spam Score is exactly what it says on the tin! The greater the score, the more likely that the site is spammy. There are 17 areas that Moz consider to be metrics of spam-like behaviour. While up to 4 flags are considered ok, what if there are more than 7?

The Google klaxon is sounding.

A greater score than 7/17 will indicate to Google that this is not a quality site, and if you post your link on this site, you will be tarred with the same brush and may suffer from a low ranking as a result. It is a metric to keep an eye on!

You can access Moz for a free thirty-day trial to see how it works, and if you’re happy with what they offer, you can subscribe to a payment plan to continue to access this wealth of digital metric knowledge.

Majestic SEO

screenshot of majestic seo homepageMajestic is all about relevancy and trust. The connection between these paragons of virtue and links to your website have been explored already in this article. The Majestic SEO tool provides valuable information on where links have come from and the value that is attached to them.

In short, it’s a powerful backlinking tool and helps you decide whether a site is technically trustworthy or not. The range of information that Majestic provides is thorough, but don’t let that put you using its metrics!

When you are looking for a site to publish your content on, you may be wowed with how a site looks, but your view may contrast with how Google and other search engines interpret the same pages.

The Google klaxon is sounding.

The website that you are considering may have used spammy tactics in the past to manipulate audience figures, and by using these sites, you are opening your clients up to being penalised by Google. Majestic allows you to view 5 years’ worth of historic metric data to help you avoid this scenario.

Majestic used to rank websites with an AC Rank, but that has been updated with Flow Metrics to correspond with the more sophisticated ways of measuring website data. Metrics now indicate Citation Flow and Trust Flow to quantify the equity for sites and their pages. Both are used to represent a site’s value.

A good site should have a Citation Flow of around 30 and a Trust Flow of around 20. Ordinarily, most sites have a higher Citation Flow figure than Trust, purely because sites have limited control over how their sites are shared. Citations are easier to come by rather than trusted recommendations.

  • Citation Flow

The Citation Flow demonstrates not only the quantity of links that refer to a website but the level of influence that the connecting sites hold. Remember: not all sites are created equal.

  • Trust Flow

Trust Flow is used to determine the quality of the links, as well as the social signals that are given, to make it an acceptable and valued participant in the online community. Not only is the quality of the site measured, but the topics on its pages. For example, a charity website will rank higher than a gambling business. The Trust Flow is an indicator of quality: the inbound links and the content.

  • Topical Trust Flow

The Topical Trust Flow is an exciting tool that Majestic has developed. Unfortunately, it’s not available in the free version of Majestic, but it is a valuable tool to have access to. Essentially, Majestic have categorised websites for the value and influence that they have on specific topics. It is a way of measuring the proximity of a website to a topic to guarantee that your link-enriched content is relevant. Using this tool to determine the relevancy of a site stifles Google klaxon. The metrics of Citation and Trust Flow help to differentiate between the number and influence of links, but the Topical Trust Flow gives context and allows you to be more accurate in your selection of relevant sites.

You can access a free report for your site. However, to take full advantage of the metrics that Majestic SEO can provide internet-wide, you must sign up for a monthly or annual subscription. Majestic offers a 7-day money-back guarantee for new customers, and it is worth signing up to see if it something you would like to continue using. It’s a great tool for analysing your competitors’ links and to see what tweaks you need to make to your site and marketing campaign to be a market leader. The level of information that Majestic provides is outstanding and with the additional benefit of being able to create custom reports to meet your requirements.

screenshot of SEMrush homepageSEMrush is the go-to site for identifying which keywords to use for organic keyword ranking, and how to use them to boost your content’s visibility across a variety of relevant sites that will be productive to your campaign. The keywords that you choose to use are essential in helping people find your website, and SEMrush uses a huge amount of SEO intelligence to help you finely tune your keyword strategy. It effectively takes the guesswork and reliance on assumptions out of the game.

Marcela De Vivo from SEMrush told us –

“What most marketers don’t realize when they’re building links is that the biggest problem that can lead to penalties or links that aren’t included in the ranking algorithm is they need to avoid footprints, or patterns.  Google is able to analzye sites that are ranking naturally, and can understand backlink patterns and trends for each keyword sector.  If your website doesn’t have a backlink profile that looks natural, and instead has a “manufactured” backlink profile, it will not perform well.  A footprint appears when there’s too much of the same. 

For example, if your backlink profiles has too many links from the same IP address, or C class, this is a pattern and a red flag.  If there are too many links from the footer of sites, this is a pattern.  If there are links that have the same words before and after the actual URL, this is a pattern, and on and on.  Google can identify dozens, if not hundreds of patterns based on the sheer amount of data available to them. Make sure you are using different types of link building tactics and monitoring your backlink profile to keep it as natural as possible.  The SEMrush backlink tool is a fantastic well to diversify your backlink profile as it pulls all of the links from various competitors into one list, so you can approach them using a variety of tactics.”

Identify Keywords

The first step to using SEMrush within your campaign is to develop an understanding of who your top organic search competitors are, and what keywords they use. The link building tool will provide you with outreach targets that have been proven to help other websites succeed using the same keywords.

Identify Competitors

The second step is to either manually enter your competitors’ sites into the software or allow SEMrush to suggest sites from their Organic Competitors Report. This will establish whether they are benefitting from the use of your selected words. By analysing this data, you can track where your competitors are gaining or losing ranking position. You can then use this knowledge to better your position by using the data to identify potential areas to target and the quality of sites to use for backlinks.

Identify New Opportunities

SEMrush is a fantastic tool to inspire you to think outside of the keyword box. The keywords that you input are displayed alongside associated and related keywords that may benefit your campaign. You can tap into a resource that understands how searchers articulate what they are looking for and it gives you the power to brainstorm for fresh and innovative ways of reaching that all-important audience.

Qualify Prospects

SEMrush’s software will provide you with the details of prospective sites that would be relevant to your website and help build your backlink profile. The great benefit of this is that the prospects are categorised into sections that show how the prospects were qualified, such as through organic keywords, competitor analysis or manually uploaded links, etc.

SEMrush is a critical tool for creating an effective content marketing strategy that offers monthly and annual subscription packages depending on the level of your need, but you can also sign up for a 14-day free trial. It saves you an inordinate amount of time having to second guess searchers’ behaviours, while making quantifiable suggestions on how to improve your strategy and the best sites for you to use to achieve your goals.


screenshot of ahrefs homepageAhrefs’ Site Explorer is another option that you can use to quickly assess and analyse a site while using extensive near enough real-time data. The main tools for measuring the authority and quality of a linking site are the Domain Rating, URL Rating, and Ashrefs Rank.

Domain Rating (DR) – This is the clearest representation of a site’s authority through the quantity and quality of unique links to it, and it is scaled from 0-100. New sites with a 0 have no inward links, whereas sites with 100 are graded with the greatest.
Ahrefs Rank –  This is very similar to the DR. It is the position that a website is ranked by the size and quality of their backlink portfolio in relation to every other website that is indexed. However, your ranking position may drop if a lower positioned site overtakes you in the number of links that you have, even though your DR remains the same. It’s a good indicator of when you need to do some more linking work!
URL Rating (UR) – This is also graded 0-100, but it’s the strength or authority of an individual page. It measures the strength of a target URL’s backlink profile and the possibility that it will rank highly in Google.

Domain Rating correlates very well with Google’s algorithms, but the URL Rating correlates even better with Google, which means that potentially you can outrank sites of higher authority with strong backlinks.

To do this, you need to have links from high DR sites, because they carry more weight, but how do you know which sites to check for DR and URL scores? Through its Link Intersect Tool, Ahrefs helpfully compiles a Top Referring Content report which can be used alongside their Inbound Links Reports to identify influential websites that are linking to competitors or industry leaders. Add to the mix the DR and UR rating, and you can identify who you should be targeting to get a backlink from. You may be surprised at the results that you find, but you’ll be pleased that you went the extra mile!

ahrefs backlinks analysis

Referring domains – This is another metric that can help you decide on the eligibility of a site into the quality club. It looks at the number of links in more detail, rather than its graded score. The Ahrefs’ dashboard shows you how many links or referring domains have been made to the page. By looking at the metrics of a site together holistically, you can deduce whether it’s a quality site or not.

Some examples for you:

  • A site may have a high Ahrefs Rank, a huge number of referring domains but a low DR.

The Google klaxon is sounding.

The metrics point to this site as being spammy. It has all the indicators of a site whose linking domains are very weak and don’t carry enough weight to show authority or likely to provide value.

  • A site has a low Ahrefs Rank, limited referring domains, low DR, but a high UR score.

The Google klaxon is quiet.

You would need to visit the site to clarify, but you are more than likely to find that it is a new site that hasn’t yet cut its teeth into the online world. However, the links it does have are of high quality, and it may turn out to be a great link to your site.

You can see how Ahrefs provides you with a rounded picture of websites, but it also has a nifty tool for assessing the quality of the organics keywords you should focus on. The advanced keyword metrics not only show you annual search volume trends but it grades keywords for how difficult they are to rank for and highlight where there is a lack of relevant content.

Your klaxon should be sounding at this point. The ‘lack of relevant content’ means that you can fill this gap and make your content shine.

Ahrefs is available in subscription packages. Your usage will determine the best package to go for, but helpfully they give you an inexpensive trial so that you can have a play around with it to fully appreciate the metrics it can give you to assess the quality of sites.

Search Metrics

screenshot of search metrics homepageSearch Metrics is very much revered as being reliable and accurate and is regularly praised by the media giants The Wall Street Journal, The New York Times, Forbes, and Bloomberg News. So, what has made them so respected?

Search Metrics has an easy-to-use dashboard that lets you navigate between all the search functions that you can access. It uses charts and graphs rather than just tables to support the data that they have, so it’s easy to understand the information that they are providing.

Their data also differentiates between the results for organic and paid for results, which can give you an insight into your competitors’ online tactics. You can also use the information to gain a better understanding of the sites that you are considering linking to. They may be ad-heavy, which we know Google penalises against, but conversely, they may have the budget to promote their site which would benefit yours.

We want to know how to assess publishing sites, and so we want a domain overview. Under each KPI and chart, you have the option to delve deeper into Search Metric to get more detailed information for a site’s assessment.

screenshot of search metricsMojo, Desktop, and Mobile – The O Mojo pie chart gives you an overview of the site’s SEO, paid links, link and social rank relating to the whole site, and breaks down the site’s audience between desktop and mobile visitors. Helpfully, it also shows you whether the site has gained more visitors or lost visibility too.

The Google klaxon is sounding.

Google has initiated their mobile-first indexing strategy, and so the mobile device figures are an important metric to keep your eye on.

Visibility – Not only intent on giving you current visibility ranking, Search Metrics crawls historical data to show how websites have developed their site’s visibility over time which can correlate the data against Google updates, site relaunches or penalties. You can also add three further domains to allow comparison. Visibility is calculated using keywords, links, and social signals, so it’s a key tool to help you assess a site’s quality.


The Search Metric ranking data provides you with top-performing keywords of the domain, and the SEO rank documents the site’s position in the country for its visibility, the same applies to the PPC rank.

You also have a pie chart that compares the success of organic and paid keywords on a monthly basis – hilariously expressed as winners or losers! This gives you a clear indication of where to focus on for maximum return. Search Metric gives you the ability to explore the organic keywords that have been used in searches. It shows you clearly the search volume and allows you to filter the data to suit your requirements. Perhaps you are targeting a specific country and need to tailor your keywords for cultural reasons.

Tip: a high ranking, organic keyword that also has high cost-per-click screams at you that the keyword is of high value to you too.

Search Metrics also gives you the option to explore longtail keywords. This is an added bonus when you are determining the best keywords to use. You have two options for using your keywords:

  1. Identify a small group of keywords, including longtail terms, to use in your link building strategy.

Con: your competitors may pick up on them when they undergo similar analysis

  1. Create a collection of words that you can use across your site and content that will optimize it to its full extent.

Con: there is a hair’s breadth between optimization and over-optimization, and you need to balance carefully along this line to avoid Google penalties.

Social Impact Research

With social media playing such an important role in everybody’s lives, Search Metric gives you the ability to assess a site’s social impact across the wide and varying range of platforms. Its algorithms allow you to detect, track and measure the social relevance and performance so that you can make a valued decision about its social relevance. Whether a site is prominent on Facebook, Twitter, Instagram, Google+, Pinterest or LinkedIn will help you to decide which publishing sites are good to carry your content.

Search Metrics is a high-value tool that is used to dig deep into the relevancy and quality of your keywords. You can assess opportunities and access industry relevant data at the click of a mouse and assess a site’s quality in terms of its visibility which is essential for marketing a site.

Search Metrics give a lot of free tools that you can play around with, but for access to extended metrics and tools, you will need to be a paid subscriber. Packages that are tailored to suit your business needs, whether you are an individual or an agency, there is one to suit. Also, note that you can subscribe monthly and easily cancel if you find you don’t need it. It means you are not tied into a contract.

Link Research Tools

link research tools screenshotYou may now be suitably inspired to get dive into developing a successful backlinking campaign. We’ve talked at length about how to use metrics to help you assess the quality of the sites for your links, and how to select keywords to drive traffic to your site. However, Link Research Tools gives you another tool that is invaluable for backlinks. So, before you close your browser, have a quick read of the benefits that Link Research Tools can bring to the table.

Quick Back Link Check

Quick Back Link Check, or QBL as it is affectionately called, uses cached data to collate SEO data on a backlink. The negative is that the data may be a couple of days old, the positive is that it is super quick. It can save you time and therefore money and allows you to check a domain’s backlink within seconds.

  • Anchor text is graded in terms of its trust and power and presented in a word cloud and table that makes for a swift understanding of the data. You can toggle between the two to suit your search needs and see whether the anchor text seems natural or overworked.
  • Link status states the percentage of follow, no follow and disavowed links.
  • Link type shows you how the link is presented, such as text, image, redirect or frame.
  • Deeplink ratio breaks the links down into whether they go to the home page or within the content.
  • Top Level Domain/Country shows the country of origin of the domains.

All of the data is filterable so that you can truly be specific in the information that you are seeking. QBL provides a fantastic overview of website metrics to use when qualifying a site’s quality, but also for checking out your competitors.

back link profiler

  • Backlink Profiler

The Backlink Profiler (BLP) uses fresh real-time data and is the next step up from the QBL. It uses up to 97 algorithms to assess each link, and so provides valuable and detailed metrics that you can use in a variety of ways. The keyword and anchor text metrics are similar to the QBL and don’t need repeating, but where BLP differs is the extent to which you can get a much deeper insight of a website.

You can see whether links are in paragraphs, sidebars, comments and compare with up to 10 competitors. You can assess where the links come from, blogs, business or economy pages, or newsgroups, for example. The detail is all there, should you wish to explore it.

  • Link Velocity Trend

One area of the BLP that is very important is the Link Velocity Trend (LVT). This is the natural link growth pattern in the marketplace where you are competing.

The Google klaxon is sounding.

Google is hot on trying to identify which websites are attempting to manipulate their organic search engine ranking results. If you are too hasty building your backlinks, you will get penalised. Too slow and you won’t rank adequately. Keep an eye on the LVT so that you don’t trigger a Google algorithmic penalty. See what the industry norm appears to be within your niche and try to stay within its limits.

  • Link Juice Thief

You may be scratching your head and wondering what on earth Link Juice Thief (LJT) is. In short, it is an SEO method of backlinking that allows you to ride on the coattails of the competition by linking onto websites where they currently have links. If you can identify where they are linking to and target those sites, they will indirectly be linking to you too.

You can enter up to 50 domains into the Link Juice Tool and see which sites they link to. Keep an eye on the commonality column. This identifies which links they all share – your first target! You will be amazed at some of the links that ordinarily you may not have determined as being relevant to your cause. Couple the LJT with the QBL and you are good to go.

contact finder

  • Contact Finder

All of this talk about getting links from sites and not one mention has been made about how you contact the people behind the domains you have identified. Link Research Tools has developed Contact Finder (CF) to help you navigate through the maelstrom of getting connected. Domain registrations, the phone number, and even connected social media networks that these people are part of can be a wealth of information that you can use to your benefit. Your outreach campaign will be finely tuned for a successful crusade. All you need to do is input the prospect URL!

You can use Link Research Tools’ products under a 7-day free trial. The tools are available to you on a monthly, bi-annual or annual basis subscription term.


If only it were as simple as choosing a single tool to help you achieve campaign success!

You can see from the tools described above that each provides a unique way to measure the quality of a site. Working with one tool in isolation may give you a picture of the digital landscape, but provides only a snippet and could shut the door to potential areas you should target. Use a cross-section of the tools to assess the sites that you have identified as possible good fits.

It is best practice to create a spreadsheet to document the publishing sites’ name against the metrics that you have researched. It means that you can analyse the results and draw accurate conclusions. It takes time to isolate the metrics that you are interested in, and time to evaluate them so keep the format as simple as possible. You will then be able to easily filter the results to identify sites that fulfil your requirements.

As our Outreach Manager explains:

I use a variety of tools when vetting a site; all offer valuable insights to build up a holistic view and understanding of its quality and relevance for our clients. As a company, we place high esteem and weight to domain authority and trust flow, and principally utilise the Moz and Majestic SEO tools to assess these values. Having said this, metric tools alone aren’t enough: it’s vital you spend time viewing a site, assessing its aesthetic, reading the content and checking the social engagement. A few minutes doing this will tell you a lot about whether a site is genuine, has authority and can offer real value – Megan Ballantyne

Take advantage of the free trials that are offered by providers so that you can assess which ones you work best with; you will be able to identify which meet your needs but be diligent using them with every site you intend to collaborate with.

Having access to this data is a business goldmine, and it can accelerate your business’s growth and success beyond your initial expectations. Every aspect of your business can be optimized using the information that you now have at your fingertips. You can use it to define new product names, target specific geographical areas and for identifying new areas to develop in.

Furthermore, you can use the metrics to identify domains that have been abandoned by other businesses but had high audience traffic and strong backlinks, which you can purchase and piggyback on that success. This is known as domain flipping and can provide you with a way to access new audiences.

These are fantastic tools to help you quantitatively identify the best sites to work with to develop your brand and grow the business. The metrics that you have available can make a real and significant impact on your campaign and site. Data-driven SEO makes every decision you make valuable.

Author: Self

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