8 Techniques to Double Your AdWords Conversions
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The world of marketing is constantly having to evolve to keep up with the ever-changing needs and demands of the modern consumer, yet one key factor remains the same.
Google Ads is still one of the most effective methods of paid advertising, allowing brands to reach a large number of users who actively want to use their products or services.
That being said, even if you are already using Google Ads algorithms and are fairly happy with your Google conversion rate, it is always worth finding out about the latest AdWords techniques that can not only show you how to increase conversions in AdWords, but also how to reduce your cost per conversion.
Keep reading to learn about the top eight techniques that have the potential to double your Google AdWords conversion rate without breaking the bank.
1. Use remarketing
Arguably one of the simplest of our tried and tested Google AdWords tricks and techniques, using remarketing as a conversion rate optimization (CRO) tool is a highly effective way to pull back in customers who have shown interest in your site before but did not follow through with a purchase.
In fact, conversion rates are consistently higher when a business implements retargeting and repeatedly shows its ads to people who have viewed them before, but that didn’t result in a conversion
2. Mirror you ad copy with your landing page
If you are looking for a guaranteed solution to the problem of “how to make Google AdWords more effective”, then look no further than aligning your Google Ads copy with the copy on your landing page.
Having the ability to make your ads more relevant and to improve your quality score (what Google uses to measure the effectiveness of your PPC campaigns), this AdWords technique can reduce your advertising costs and increase your ads’ exposure online.
3. Make your ads more clickable
This may seem like an obvious way to improve AdWords conversion rate, but you will be surprised at just how many marketers and businesses alike do not take the necessary steps to make their Google Ads more clickable.
On average, for every $1 that a brand invests in Google Ads, they will generate $2 in revenue. So far, so good. Yet, you can easily increase your ROI by making the below small tweaks to your ad copy:
- Capitalize your title
- Target the right keywords
- Place your ad in a premier position
- Test different keyword match types
4. Implement negative keywords
It is a sobering thought, but realistically, most search queries will not be relevant to your offer. What does this mean for your AdWords rate? In a nutshell, it won’t be as high as you want it to be.
Fortunately, by integrating negative keywords in your Google Ads campaign, you can block your ad from showing for certain variations of your target search term.
Some of the most effective negative keywords for boosting conversion rates in Google Ads campaigns include:
5. Be customer focused
If you want to know how to improve your AdWords campaign without having to spend any more money, then you need to start putting yourself in the shoes of your target audience.
Firstly, you need to identify who your ideal customer is, then determine what kind of message will attract them. Finally, you need to work out when is the right time to deliver them said message.
If you can successfully achieve all of the above, your conversions rates will soar.
6. Categorize your keywords
If you are not already organizing your Google Ads campaigns, then now is the time to start. Although this step can be a bit time consuming, it will help you to increase your Google conversion rate.
You need to make sure that both your ad groups and the keywords that you use in each ad group are relevant to each other and to your landing page.
Other top tips for organizing and improving your Google Ads include:
- Ensuring your ad groups are small and focused
- Experimenting with different ad variations to see what works
7. Back engineering the path of purchase
As the name suggests, this technique involves considering your desired end result and then planning your Google Ads campaign accordingly. For example, if you want to get 100 more email subscribers, your ad copy, your chosen keywords, and your landing page should be optimized to specifically achieve that goal.
Concerning how to improve my AdWords campaign, this method is highly effective because once you have discovered how to tweak your campaign to achieve a certain result, you can easily replicate this again in the future.
8. Track your conversions
How can you possibly work out how to increase PPC conversions if you are not properly tracking your current conversions? The answer is you can’t. Yet for some reason, nearly half of all Google Ads accounts do not have conversion tracking set up. Fortunately, if you are not yet tracking your Google Ads conversions, you can find clear instructions on how to do so via your account.
What are you waiting for? Simply by tracking your conversions, you could double your Google conversion rate.
Interested to find out more ways in which you can increase your Google conversion rate? Get in touch here today.
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