9 Link Building Resources to Accelerate Your Search Rankings
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It is the goal of every business, website, or blog to appear at the top of the Google Search pages (SERPs) so that their target audience easily founds them. But achieving that ranking takes strategy, skill, know-how and the right SEO tools.
Within that SEO toolkit is the ability to develop a sound link building strategy. If you’re wondering how to get more links to your website or what it takes to create link building sites for SEO, then look no further. Below we provide nine resources that will teach you about acquiring links and how to employ the best link building techniques.
The Broken Link Building Bible
Broken link building is a white hat SEO technique that builds links by finding broken links and then rebuilding that content. Sound dizzying? In truth, it is quite simple. However, if you are new to this practice, we advise you to study “The Broken Link Building Bible” to learn more.
By identifying broken links, this strategy enables you to create more valuable content and improve your users’ experience. Broken link building is perhaps one of the most successful white hat techniques for link building, but to be successful, you’ll need to research, analyze, and audit different websites and contact the webmasters as you search for broken links.
If you are studying how to do link building for a website, broken link building is an important element of this. It is a very useful strategy that combines many competing interests such as content vs links, link earning vs link building, and inbound vs outbound.
The Advanced Guide to Link Building
Created by Neil Patel, this guide is a useful resource for learning tactics to build links. Broken into 12 chapters, this resource helps users understand the steps needed to achieve success in link building by addressing the following:
- How to find the perfect links
- The hidden secrets behind .edu and .gov backlinks
- How to approach authority sites
- The best ways to create impressive search term content to build relationships with leaders in your chosen industry
- A step-by-step method of link building outreach
This guide can also be useful if you’re looking for information about how to access top link building websites and where to find the best backlink sources.
Using Educational Linkbait
Did you know that incoming links to educational resources can significantly boost your search rankings? These .edu sites can be one of your most valuable sources of backlinks, but they can be hard to get.
“Using Educational Linkbait to Get Valuable .edu Links” is a vital resource that teaches users the value of educational .edu links, how to create content to attract them, and how to build relationships to get these links. Written back in 2011, the article has been continuously updated to correspond with modern-day SEO practices. So, if you’re wondering how to get sites to link to your site, especially if they’re high authority educational ones, this is a good resource to use.
Linking Out as An Alternative to Link Building to Rank in Google
“Linking Out Instead of Link Building” is a useful resource for explaining how utilizing outbound links a strategy is not a tactic. Outbound links lend authority to your website or blog, so it’s important to know how to use them. You’ll want to link to high authority websites that not only enhance your own site, but that also provide valuable content and added value. Linking out is also a great strategy to learn if you’re curious about how to increase site linking. The key is to use sites that are popular with Google and are both relevant and useful.
Linkbuilding with Screaming Frog
Screaming Frog is a popular SEO tool for link reclamation and link analysis. Essentially, it consists of link building software that also allows you to initiate relationships with other bloggers and analyze links, amongst other things.
“Low Hanging Fruit: Link Building with Screaming Frog”, is a helpful resource which outlines this tool and how to apply it to get the right links. If you’re new to Screaming Frog and are keen to learn how to get more links to your site, check out this resource for information.
Your Link Reclamation Sucks
Have you ever found out that a referrer site has mentioned your brand or business but didn’t include a link? Link reclamation is an effective way of remedying this. If link reclamation is unfamiliar terrain for you, “Your Link Reclamation Sucks Like Irene’s Dyson” is a helpful guide for claiming brand mentions and building relationships.
Three areas you will want to focus on when it comes to link reclamation are:
- Brand mentions: this includes your site, events, etc. Someone may have mentioned your brand without a link so you can then request that specific links be associated with it.
- Product mentions: referrer sites may be mentioning your products without any associated links.
- Personnel mentions: this is an opportunity to link to your title, team, or nickname.
Ultimate Guide to Link Building
The way other sites link to you matters a great deal in the eyes of Google. It is, therefore, the goal of many websites to be one of the best sites for SEO linking, to have the best SEO link or be associated with the top SEO link sites. Doing so means that you will be rewarded greatly by Google in the long run. In “The Ultimate Guide to Link Building”, Eric Ward explains how to build links, how to gain authority and credibility on your site, and how to increase site traffic and rankings.
Link Building for Startups (Guest Blogging)
Building quality links to your pages is also a vital component of accelerating your search rankings. An efficient way of doing this is by creating a link building blog that utilizes SEO tactics or via guest blogging where you can gain authority and link back to your site by writing posts on other sites. By guest blogging and promoting your content on social media, you can reclaim your mentions on other sites. To find out how to do this, check out “Link Building for Startups – Find Unlinked Brand Mentions at Scale” by John-Henry Scherck.
How to Get Links on Resources Pages
Last but not least, another highly effective way to get links is through resources pages. Depending on the value and authority of these links, Google will rank them accordingly. But getting the right links to resources pages isn’t always straightforward. For more information about how to do this successfully, “How to Get Links on Resources Pages” is a useful guide about how to capitalize on resources pages.
Link building can be a complicated practice, but the above resources can be a good place to start improving your SEO strategy and getting your site to boost its search rankings.