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ASMscholarships Case Study

When trying to climb the ranks of Google, there are many key elements you need: relevant and high-quality backlinks, good quality content, and a working website optimised for SEO.

Link building boosts your pages so that you rank higher in Google’s search results while also benefiting your internet marketing strategy.

High quality on-page content, on the other hand, targets your keywords in a way that is engaging, informative and useful for your users.

Lastly, an SEO audit will ensure that the site is in working order, ensuring the best user experience is achieved.

ASM Scholarships approached us as they wanted to beat their competitors for highly competitive keywords, such as sports scholarships in the US. As a fairly new site, they were seeing little to no traction and wanted to increase the keywords and bring traffic to the site. With low conversions and poor performance in the SERPs, we knew our link building package would aid them in earning their place in Google. We also made sure their website was set up correctly for technical SEO and on-page SEO before moving forward. We developed a content marketing strategy to provide compelling reasons for websites to link back to them. We understand the best way to deliver a successful link building service is by building relationships, not just links; this allows their brand to maximise its ROI.

Investing in the long-term will provide results that continue to make a difference long into the future, making sure ASM Scholarships will benefit from links that last.

asmscholarships graphs

Research

We first performed thorough competitor research to understand the gaps within ASM scholarships backlink profile better. From here, we could see that we needed to build links on authority sites within the sports and lifestyle niche to gain more traffic to the site and expand on the current keywords.

This is where in-depth research takes place, looking at the types of articles that will link into companies within the marketing sector, the why, where and how, enabling our team to build a comprehensive list.

Our team also conducted detailed keyword research to target the right keywords for ASM scholarships and the keywords they should be ranking for.

Technical

Additionally, we implemented a technical audit on the site to find any issues within on-page SEO and any serious errors within the back end that may be affecting the performance and usability of the website. Once we conducted our audit, we reviewed both on-page and off-page factors and located any issues. We then highlighted the areas where improvements will dramatically affect the performance of their digital presence. This process ensures that the website is completely SEO friendly from the outset.

Within the audit, we also recommended on-page content recommendations, ensuring that the website is fully optimised for their target keywords.

Next steps

Once the content was live on-site, and we had implemented all the technical recommendations, we began building the link building campaign, and the outreach team worked their magic!

This bespoke approach not only gives great results but also guarantees they are receiving white hat link building. Our outreach team can build relationships with influential journalists, bloggers and editors to gain a high authority guest post placement, giving a personal touch to these critical high authority sites. The end result? A higher SERP position for ASM scholarships and increased visibility. After all, few people visit sites appearing on pages lower than the first!

asmscholarships graphs

Numbers & statistics

Even with 2020 having some surprises with COVID-19, we still managed to see some great results during that time without seeing a drop with the rankings. From June 2019, we can see a clear increase in the ranking keywords.

100% Goal Completions Increased YOY.

11,477 Goal Completions.

From June 2019 onwards we have also seen a dramatic increase in the organic traffic to the site with a big influx from March 2020 to May 2020.

asmscholarships graphs

Linking Domains

Linking Domains are the number of unique domains that are linking to your domain or page. We can see that there has been an increase in the linking domains for ASM Scholarships from our link building campaign.

117% Increase in Linking Domains from Oct 2019 to Jun 2020

asmscholarships graphs

Conclusion

Overall, ASM Scholarships has seen an incredible increase in ranking keywords, as well as ranking higher in the SERPs. For example, we have seen the keyword ‘sport scholarship’ increase from position 18 in April 2020 to position 6 in June 2020. We have also seen ‘football scholarships’ increase 83 positions from position 90 to 7 since March 2020. This exceptional increase in rankings has boosted their visibility online and enabled them to increase their page views by a staggering 303% from 6,312 page views during June 2019 to 25,417 page views in June 2020. Even with the COVID-19 pandemic, we were able to achieve ASM Scholarship’s goals and continue to grow their rankings and the traffic to their website, ensuring a favourable ROI and a very happy client!

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