Bakers Dolphin PPC Case Study
Bakers Dolphin is a coach hire company. Established in 1889 Bakers Dolphin is one of the largest coach travel and holiday firms in the West. Their modern coaches travel millions of miles every year, carrying holiday makers and private hire clients in comfort and safety. The challenge was to lower the Cost-Per-Acquisition for enquiries & increase Lead-Gen volume.
This graph shows changes in the number of keywords – bakersdolphin.com has positions for.
ESTIMATED TRAFFIC TREND
This graph shows changes in the amount of estimated traffic driven to bakersdolphin.com.
JUNE 2019 VS NOVEMBER 2019
36.32% increase in conversion rate.
Growth in Conversion Enquiry Volume up by 50%.
19.62% Decrease in Cost-Per-Conversion Enquiry.
Increase in traffic up by 6.49%.
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Increase in turnover by 3654% Click Intelligence increased my unique visits from 487 to 7917 per month over a 12 month period. As a result we have seen an increase in turnover by 3654%
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