Video Marketing Services
The digital landscape is saturated with content, which means written blogs and articles can become invisible. Getting noticed is a key challenge for most businesses today, as is being able to promote their content. Videos are becoming the preferred choice of content for both consumers and businesses alike due to the engaging and efficient way of delivering a message. To remain competitive and spread your message to your targeted audience, creating video content is a must.
How does video marketing work?
Creating a captivating and targeted video is not necessarily straightforward. Creating a video marketing campaign, therefore, requires careful planning so that you can analyze video content and make it relevant to your brand’s story. For the campaign to be successful, at Click Intelligence, we first take the time to get to know your business and its primary audience. We’ll also need to assess the current state of your business, your goals, and what your marketing objectives are.
What can we produce for you?
Video is an excellent way to reach out to more people, so we offer different types of video to ensure success:
- Promotional Videos
Promoting your brand and creating awareness can be done through promotional videos. We can create engaging content that promotes your brand in a catchy and memorable way. The aim is to get the attention of your audience and call them into action, whether it’s visiting your website, visiting you on social media, or buying your products and services.
- Animation Videos and Motion Graphics
Animated videos are another effective way of marketing your business, your brand, and your products. By utilizing motion graphics or animated videos, you can capture your audience’s attention in a way that’s unique. If you’re looking for something alternative to regular video marketing, animation and motion graphics may suit your needs. Get in touch, and we will connect you with our experts who can make your ideas visually stand out.
Our Video Marketing Process
By working closely with you to determine your aims and key demographics, we work with a variety of different processes to ensure that your video marketing campaign is a success.
- Video Production
Video production brings ideas to life. After devising the content and the strategy, the video production stage requires creativity and applying the ideas into a workable video format that suits your brand’s message and will capture your audience’s attention.
- Video Editing
Once the video has been produced, the next vital step is editing. The key to this stage is ensuring that the content is aligned with the brand messaging and that it has been done in a clean, engaging, and creative way. The last thing you want is for your message to be lost or buried, so editing is a crucial time to revisit the goals and the overall story. We have expert editors on hand who can ensure the video is edited in a professional manner and that it leaves a lasting impression on your viewers.
- Video Search Optimization
Video search optimization works like other optimization techniques in that we target specific keywords for your video. To ensure that your video campaign is a success, this also requires that your video is searchable and visible for people who are conducting queries on Google. Video search optimization is, therefore, key to ensuring that your brand story is easily found.
Get in touch with us today to find out more about how we can implement a video marketing strategy for your business. Our talented and motivated team are here to help and to propel your brand to success.