Do you want to acquire a fresh domain name for your new startup? Perhaps you’ve spotted an already purchased domain that is now up for sale? Or maybe you’re reaching out to other websites in an attempt to build links? Whatever the case is, you need to research how old the domain is that you’re planning to work with. The knowledge you gain from this insight is a key aspect to search engine success.
Is It Important to Check the Domain Age?
It’s crucial you don’t underestimate the importance of domain age. The age of the domain can produce either a positive or negative impact on your ranking potential with the likes of Google. This is because there are several vital implications for SEO involved, and you want to ensure these are all in your website’s favor.
As you may expect, domain age goes hand in hand with a backlink profile. The good news is you can overcome a couple of significant challenges by performing a domain name age checker. Keep in mind that aged backlink profiles have the ability to influence your SEO efforts, so it’s essential you analyze aged domains.
Are You Buying a Preowned or Expired Domain?
Have you been searching for a new domain name and spotted an old, pre-existing one that is ideal for your business? Before you make the purchase, it’s worth gaining some background insight by using a domain age checker.
For instance, an old domain – particularly one over five years old – may possess a diverse backlink profile. This can either be good or bad. A well-established and managed domain is likely to boast a strong backlink profile. As a result, it has much more value for your business as it will rank better overall. On the other hand, an old domain could have low-quality backlinks that harm your visibility in the SERPs.
By understanding the age and history of an old domain, you gain a necessary insight – one that could provide you with an advantage over the competition. Select a time-honored domain name that has a strong ranking out the gate, and you will save a considerable amount of money, time, and effort in the long run.
Are You Purchasing a New Domain?
It’s a completely different story when acquiring a fresh domain name that has never been registered. Simply put, you’ll need to start building high-quality backlinks ASAP. You cannot rely on a well-established domain that already has an assortment of backlinks in the bank. With that said, you can also be safe in the knowledge a new domain name hasn’t previously suffered from substandard link building practices.
Using The Domain Name Age Checker Tool
Whichever situation you’re in, you need to use a domain name age checker tool before making a purchase. Even if a domain name is readily available to register and seems ‘new,’ it could still have a past you want to know about. Analyze the domain and figure out if you need to either build or disavow links. If it’s the latter, for example, you may feel it’s not worth the effort. The details you receive from the domain check could prevent a lot of issues in the future.