Get SEO Leads the Right Way: Ten Tried and Tested Tactics
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In 2018, 80% of consumers were searching for service providers via internet search. Much like last year, in 2019, Search Engine Optimization (SEO) is what you have to do to get your website in front of the people who need to see it. Whatever your niche, however you serve the public, we live in the age of online search, and you need to generate SEO leads if you want to thrive and survive.
If you create an enjoyable and intuitive website that people genuinely want to use, you’ll significantly increase your chances of rising up the SERPs (Search Engine Result Pages) rankings. But there’s a lot of technical stuff you have to get right if you’re looking to come out on top. In this guide, we break down ten tried and tested strategies that will help you generate quality SEO leads who are ready, willing, and able to spend, spend, spend.
Overhaul existing content
An easy one to start with. Google’s algorithms prioritize novelty and relevance. If you’re looking for to do some quick-fix SEO, you could change up some old content (especially if this was well-received) to find SEO leads in a pinch. Refreshing the content will send out good signals to Google’s web crawlers. The internet moves fast, so update any statistics and facts to keep them current and relevant for the internet audience of now.
Create original, evergreen content
“Content is King”: this was Bill Gates’ accurate prediction way back in a 1996 essay on the growth of the internet. The best-ranked websites all have flourishing editorial departments spinning out expert articles on a daily basis. While not all businesses have the time for that, creating content is how you can show visitors to your site that you know a lot about the things that matter to them. It also allows you to feed keywords into your website and start ranking for those searches.
We live in the era of the online business blog. Business owners increasingly understand that the more phrases you target, the better your chance of showing up on searches and generating leads. Creating evergreen content with long-term user value is the backbone of all SEO lead generation services worth their salt. A good article can hold its value for years, netting you a steady stream of SEO sales leads.
If you’re not a natural copywriter and struggle for topic ideas, then why not look into working with one of the best SEO content writing services in the business?
By publishing content via your very own business blog, you do three things that will help you generate quality SEO leads: increasing the amount of time people spend on your site (sometimes referred to as dwell time), enhancing trust in your brand by showcasing your expert knowledge, and giving other users a reason to create backlinks to your site.
Claim your Google My Business Page
Whether you’re an e-commerce expert or a brick and mortar business person, starting a Google My Business (GMB) page is the single most important thing you can do to gain a ranking boost in local searches and find SEO leads. Keeping it active and up-to-date will help you rank higher still. One of the most important things you can do is to attract reviews on your page and respond to customer comments in a timely manner. Doing this regularly will help show Google you’re open for business and drive you up the rankings.
Include your NAP: business name, physical address, email, phone number (not forgetting the local area code). Wherever your business is listed online, this information should be formatted in the same way to make it recognizable to Google crawlers and customers alike.
Strap into social media
SEO and social media can go hand-in-hand. Google does rely on social media signals to determine page rankings, so for any consumer brand, it’s worthwhile building a presence across the big three: Facebook, Twitter, and Instagram. According to HootSuite, articles with a high volume of social media engagement (shares, comments, reactions, etc.) see a 22% ranking boost. You can boost your site’s SEO practice through social media by posting valued content that offers a unique perspective on your industry area and is likely to be shared by users for extra reach.
If you’re looking to take things to the next level but don’t know where to start, consider enlisting paid social management services to help you drive traffic to your site.
When it comes to ranking, it’s not the authority of your profile that matters, such as how many followers you have as a business, but how much engagement your content generates and the authority of the profiles that share your content. That means that getting a single piece of content to circulate via social media could be a great backlink building strategy. Even getting some simple shares from friends and family could help your business climb the ranks. Of course, as well as being a channel for site traffic and sales, an active social media presence will show that your business is alive and kicking.
Make your website mobile-friendly
Google’s mobile-friendly algorithm saw the search giant alter the way it indexes pages, a reaction to the growth in mobile search, where over half of all its queries come from cellphone users. Nowadays, Google spiders crawl your web pages as if they’re using mobile browsers and judge them accordingly.
Search Engine Land’s Marcus Miller points out that people are five times more likely to leave a website if it isn’t mobile-compatible and 50% of mobile users will leave a site if it takes more than three seconds to load, increasing your bounce rate (the number of people leaving the site after viewing just one page).
When it comes to mobile-friendly web design, Google’s own mobile-friendly test is a great starting point. If you fail that, you may have some work to do. But it’s better to find out now and figure out how to deal with the problem rather than further down the line. Whether we’re talking WordPress, SquareSpace, Wix, or your own custom-built solution, the best websites of today are mainly made with mobile in mind. This means responsive design, streamlined browser caching, and optimized files.
Leverage long-tail keywords for quality leads
One thing you need to know about SERPs is that most people never navigate beyond the first page. According to SalesHub, the average first page result gets six times more clicks than its equivalent on the second results page. Further to this, around a quarter of all people will click on the very first result.
If you’re not showing up here, you’re missing out. Now, anyone who’s spent some time working out how to grow their web traffic has probably figured out that keywords are the bread and butter of your SEO strategy. What fewer people realize is that you have to be selective with the search terms you’re targeting. If you’re selling computers as a small business operator, trying to target the phrase “computer” is going to pit you against major brands with established websites and deeper pockets.
Get familiar with keyword research tools. It pays to identify and target much more specific search phrases, where there’s less competition going on. Long-tail keywords are phrases that use two or more words and are likely to be searched for when the user is close to making a purchase. A bonus is that when people are being more specific about what they’re looking for, they’re probably closer to making a purchase. Targeting these more particular queries should help you get SEO sales leads, allowing your site to build up authority and user trust.
Think about the verticals
These are where you’ll find some of your most highly qualified leads. Vertical searches focus on a specific category of merchants or content, and because of this, they tend to attract strong prospects who have some idea of what they’re looking for. A vertical directory is one geared to a specific niche or locality: for instance, a list of caterers or New York-based businesses. Nowadays, there’s probably even a vertical covering a list of New York-based catering businesses.
The aim is to use vertical directories to refer targeted traffic to your website. In other words, people who already have a strong interest in your services. The cost of inclusion can frighten business owners away from taking this step, but many verticals will offer some sort of introductory rate or a free trial for inclusion. Doing this will help you test the waters without breaking the bank.
Build new relationships with influencers
As a new company, building your own leads can be a real challenge when you’re competing against established businesses with faithful customers. Partnering with influencers can be a great way of leapfrogging any young business’s problems and getting some quick brand recognition. Influencers are social media users with large followings who inspire their fans to take an interest in products or services they are promoting. Done right, getting an influencer to promote your business (and website) will give you improved content visibility and reach, enhance your brand reputation by drawing on your partner’s street cred and help you to build those all-important inbound links.
Reference Trusted Websites
Website pages that link to trusted sources have a much greater chance of earning higher SERP rankings. Rather than being bombarded with spam sites, Google prefers its users to have easy access to relevant, well-researched and trusting content. Linking to trustworthy websites within your content will allow your domain to build on the link equity that already exists on those trusted sites.
Add Calls to Action
Everything else discussed so far has been about improving your search ranking and lead generation. It’s easy to become stuck in the SEO mire and forget why it’s worthwhile doing it in the first place: money. Lead generation is all well and good, but you need to find a way of converting all those site visitors into site shoppers.
Including calls to action (CTAs) across your website is the most crucial way of doing this, directing visitors towards your products and services. In any informational article, it’s essential to have some sort of marketing “ask,” whether this is Sign up to our mailing list, Get Your Free Quote Today, Call Us Now, Make a Reservation. Where you place these “asks” is also critical. They need to stand out and make it clear what the next step is. Popular places for CTAs include the bottom of the page, the header of the page, in unobtrusive popups, and in bold in the body of the page copy.
SEO lead generation is a constant learning curve, even for experts like us. The game’s always changing with Google constantly updating the way it processes user search and ranks web pages. These are just some of the most basic things you can do in order to improve your chances of attracting qualified visitors to your website and hence, your business. If you’re struggling, it’s always worth remembering that there are companies out there with up-to-date insight offering guaranteed SEO leads for sale.
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