Keywords are an essential part of any SEO strategy. If you want to reach your potential customers in relevant searches, keywords are how you get your content in front of them. Now you may have read about Google switching the search game up and focusing more on a user’s intent, instead of their specific words. While this is true, don’t interpret it as keyword research being any less important than before.
In fact, keywords are crucial in many different areas of online marketing. Whether you want to optimize your webpages or utilize PPC ads that truly work, keywords are the foundation. This is why you not only need to use keywords but also find the right ones for your business.
Fortunately, the Google Keyword Planner is here to help. With this tool, you can:
- Find keywords
- View cost forecast
- Sort and filter keywords
- Compare competitor’s keywords
- Analyze your selected keywords
Yes, the intention of Google’s Keyword Planner is to create an effective Google AdWords campaign. However, its value extends far beyond simply being an AdWords tool. It can be utilized throughout your SEO, content, and marketing strategies.
A Guide to Using Google Keyword Planner
The good news: Google Keyword Planner is free to use. It’s also a really easy tool to use once you get the hang of it.
How to Get Started
To begin with, you first have to create a Google Ads Account. Aside from the Keyword Planner, a free AdWords account also provides an assortment of other beneficial features you can use. To sign up for an AdWords account, you require:
- A valid Google Account
- A website
Accessing the Keyword Planner Tool
Now that you have an AdWords account, you can access the Keyword Planner. This happens by starting a Google AdWords campaign. Do not worry: activating the campaign isn’t required, so you don’t have to pay for any ads when simply doing research.
To find the Keyword Planner, follow these steps:
- From your AdWords account, select the Tools
- Under the Planning section, you will see the Keyword Planner. Click on it.
Nice and simple again, right?
Along with being able to find keywords, this section also allows you to analyze metric information and forecasts for any pre-selected keywords. Before getting ahead of ourselves, let’s detail how to locate those keywords.
Find New Keywords
Via the Keyword Planner section, you will find a search bar. This is where you will enter words, phrases, or even URL links that relate to your brand. As a starting point, search for topics and phrases that relate to your business.
For a more advanced technique, consider adding a competitor’s website URL into the search bar. Try to gather between five and ten different search terms, and then hit the “Get Started” button.
Filtering down the results
When you’ve performed your search, Google will fire out a large list of keywords. Along with the keyword idea, you are presented with the average monthly search volume for each keyword, along with the level of competition. Regarding the latter, this is defined with three different options: low, medium, and high.
As you’ll be provided with hundreds of results, it’s vital you trim the fat and focus on specific keywords. This is possible with the following filter options:
- Search Network
If you select a location, you can zone in on people within a certain country, state, or city. As for language, this is set to English by default. However, you may want to target users who speak a different language.
While the first two are self-explanatory, you might be wondering, ‘What is the Search Network?’ Well, this relates to affiliated Google platforms such as YouTube. As a result, you can focus on keywords outside of Google’s main search engine.
In addition to these, there are further custom filters to truly target a certain market for your business.
Learn from the competition
The bad news: your rivals will likely already be utilizing Google AdWords. Yet this leaves the door open for you to learn about what keywords they’re using on their webpages. Simply add their URL and find out the terms they’re using. This is a fast and easy method for finding keywords you may never have thought about previously.
Metrics and forecasts
For more beneficial information, the Keyword Planner also provides keyword metrics and forecasts. It supplies you with the competition level and search volume of selected keywords. Furthermore, Google also estimates how many click impressions will be received for each keyword, as well as the cost per click.