How to Create a Successful Facebook Campaign
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Running a Facebook campaign is easy, right? Sure. Running a campaign is easy but creating a successful Facebook ad is not so easy!
If you’re looking to build your business with Facebook advertising, now is the best time to jump in and give it a go, but there are a few things you should be aware of first to ensure that you are creating Facebook ads that convert, rather than just wasting money each month.
What is a Facebook Ad Conversion?
A Facebook ad conversion is any action that was taken that you intend for the user to do. This can be simply clicking on your website, right through to the more sophisticated full tracking of conversion in Facebook ads right through from impression to sale.
So, what is website conversion campaign on Facebook? Conversion campaigns allow you to see just how well your adverting is working and get the results right there and then. They are incredibly useful for businesses and provide one of the most cost-effective ways to advertise on Facebook.
How to Create a Conversion Campaign on Facebook
There are a few things that go into creating a good conversion campaign on Facebook. We’ve listed them in the tips below: none are more important than each other on the surface of it, but it will depend on your particular requirements as to which you want to focus on most.
Get Your Targeting Right
Before we dive in, we should talk about targeting. This isn’t really a tip because it is so vital. Getting your targeting right will make all the difference to your campaign. You want to balance your targeting between broad and niche, depending on your eventual goal.
So, for example, if your goal is to sell a product, say a new plastic-free coffee cup, you will want to target users based on their interests. For this type of product, it might be fans of coffee (think targeting Starbucks, Tim Hortons, Costa, etc.) and it might also be fans of the zero-waste movement, recycling, plastic-free, eco-friendly, etc.
Deciding what kind of things your users are interested in will improve your campaign conversions by targeting only users who will be interested in your products.
Here are the rest of the tips for a better Facebook campaign.
Tip 1: Your Lead Magnet
A lead magnet is what a user will get if they click on your campaign. Is that a white paper, is it a free useful download like a checklist, is it a voucher for your new coffee shop? Whatever your lead magnet is, make it useful to the user and something they will actually want.
Tip 2: Your Landing Page
Where will your user be going when they click on your ad? Send them to a specific landing page designed for them. If your ad is to sell your eco-coffee cup, don’t send them straight to your coffee shop’s website where they can find the shop page on their own, send them to a landing page with a unique voucher code just for them, or straight through to the exact cup they’ve just seen on your page.
Tip 3: Your Tweaking Matters
Your Facebook campaign may work at first, and then it might tail off. Why is it tailing off? Find out! Running an advertising campaign across Facebook is not a case of set and forget. Yes, you can create some of the best running ads possible that will always deliver results, but this is rare, to begin with. It’s best to continually monitor your campaigns and adjust where necessary.
Adjustments may include targeting, budget, timings, location, changing your creative and the ad copy to support it, or even changing how long should the Facebook ads run can improve conversions.
Facebook campaigns are incredibly useful for many businesses, even Google admits that Facebook’s targeting is better than theirs, with a near 98% accuracy rating, but stats are nothing unless you know how to use them.
A great advert compels the user to click and take action, it has a clear call to action, and isn’t muddled. You have only a few seconds to make an impact with your advert, so narrow it down, run one advert for one goal, and get the conversion ads in Facebook your business deserves.
At Click Intelligence we have years of experience and we can help your business learn the best way to run a Facebook ad. Drop us a message today to see how we can help you to grow your business today.