How to Do Keyword Research Effectively for Your Link Building Campaign
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Do you want to increase organic traffic to your site and get on that highly coveted first page of Google?
If yes, then you need to learn how to do a keyword search as well as how to research keyword competition and learn how to do it properly.
In terms of link building, keyword research is crucial as it allows you to gain natural and organic links that are looked upon favorably by Google and will have a greater impact on your rankings on SERPs in the long term.
Not sure how to carry out an effective keyword research report for your link building campaign?
Fear not, the below guide will provide you with step-by-step instructions that will ensure you are using the right keyword research methods for your business.
What is keyword research?
Before looking into the different keyword research types and how they can help your business to increase its visibly online, let’s first take a closer look at what keyword research is and why it is important for link building.
Keyword research is needed to find out what users are typing into the most popular search engines such as Google, Bing, and Yahoo. Without adequate keyword research, your business will be effectively invisible to users online.
Think about it this way. Do you want to waste both your time and money creating amazing content that nobody can find, or even worse, that nobody wants to read?
This is where the beauty of keyword research comes into play.
How to carry out keyword research
Step 1: Brainstorm keyword ideas
If you have never carried out keyword research before, this can be a challenging first step, but it is crucial if you want to achieve detailed keyword research.
Start by thinking about what a user would type into Google if they were looking for your product or service. You can then search these topics or phrases on online platforms such as Google, You Tube, and Facebook to see what other suggestions come up.
You can also use the Google AdWords Keyword Tool which can help you with keyword search volume and competition.
Step 2: Analyze your keywords
Once you have a list of seed keywords, it is now time to analyze these words or phrases using a range of SEO tools.
Although you may think that Google’s ultimate goal in life is to make the process of SEO more difficult for you, they do in fact provide several free online tools that offer keyword research best practices for your business. These include:
- Google Keyword Planner
- Google Trends
There are also a number of other online SEO tools that offer a free trial such as Ahrefs Keyword Generator and SEMrush Keyword Overview Tool. Although, you will need to pay if you want to use these on a regular basis.
Step 3: Choosing your final keywords
When it comes to selecting your final keywords for your link building campaign, there are several factors that you need to take into consideration.
Keyword search volume
This refers to the volume or number of searches for a particular keyword in a given timeframe. Keyword search volume is important because if no one is searching for your keyword, how can you expect anyone to find your content?
In terms of effective link building, you want to try and find that perfect keyword that has a relatively high volume while still having relatively low competition. It can also be a good idea to look for high volume keywords with top competitors that have lower domain authority and backlinks.
If your site is already on the first page of Google but you would like it to go up a rank or two, and the keywords have good search volume, focus your efforts on getting those specific keywords to move up.
Keywords with search intent
Search intent, also known as user intent, refers to the purpose of an online search, i.e. the reason why a user is performing a particular search. Search intent is crucial for SEO and effective link building, as Google will rank your site higher if your page is the best fit for a specific search query.
If you are a commercial site, you will want to focus on keywords with transactional and commercial intent, whereas if your website is informational, such as a blogging site, you should opt for keywords with informational intent.
That said, it is worth noting that Google do favor informational content over promotional content, so you should also ensure that your page offers real value to your target audience.
Do you need help with keyword research? Get in touch with our SEO experts today!
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