How to Increase Website Conversions
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If you sell anything online, be it products or services, you’ve probably asked yourself at one point (or maybe even more than once) ‘how do I increase website conversions? The truth is that the answer is a bit complicated, but let’s break it down.
There are many factors that improve website conversion or that get your website to convert more visitors into customers or leads, and some of these will happen off-site (from PPC advertising or a YouTube video, for example). But in this article, we’re going to focus on what you can do to improve the conversion rate on your website on-page.
We’ve pulled together six tips to help you increase your website conversion rate and one bonus tip to get you started!
Fix Your Website
This is the most basic tip and will be great for increasing your online conversion rate as well as improving your SEO.
If a visitor is planning to spend money with you by either buying a physical product, buying an info-product, signing up for a course, coaching, or any other service, they must be able to trust you. This is why it’s vital to spend some time improving your website if you want to increase the conversion rate.
Get a good logo made, sort out your branding so it’s clear and easy to follow, optimize your website for SEO, fix broken links and improve your site speed. All of these will make a big difference from day one and will help you get more conversions by building authority and trustworthiness.
It probably goes without saying that you should have a proper .com or other extensions (.biz, .org, etc.) along with a properly built site. In other words, avoid the “Made with Wix” or “Made with WordPress” banners.
Get to Know Your Audience
Another way to improve website conversion rate is to create personas for your audience and really get to know what kind of things they like and don’t like.
If you are sending them to a specific landing page, you may want to consider branding it for their country or particular holiday using geo-location plugins for your website, and make sure you replace “I” with “you”, to make it more personal.
Go Account Free
This is a tricky one, but many users hate having to make an account to buy a product, so why not let them check out as a guest?
Of course, you will want to send them a confirmation email on their purchase and suggest they can track their purchase better with an online account but try to keep barriers out of the way for users checking out. This will also help you improve your sales conversion rate.
Consider a Lead Magnet
How seductive is the “pop your email address in for a FREE XYZ Download!” offer?
Lead magnets are exactly that. They give you the chance to get an email address of someone who is clearly interested and ensure you have the ability to contact them with further offers and helpful tips, giving them more opportunities to sign up for your service or purchase your products.
Just be mindful of privacy regulations for this one, especially if you’re targeting the European Union.
Clear the Clutter
If you are sending users to a particular landing page to sell a particular product or service, then keep it clear and clean. Use one call to action and have it focused on the one product you do.
You may sell an online course and a WordPress theme and a WordPress plugin, but you want your sales page to be focused on just one of those things, not all three. If you want to learn how to increase your conversion rate, this is an important tip.
Fear of Missing Out (FOMO) is a powerful tool in a marketer’s arsenal, and you should use it if you’ve got a product or service you want to push — especially if you want to attain a higher conversion.
There are plugins for WordPress and other site builders that can create specific offers for users; for example, you may have a banner that reads “eBook $14 instead of $26 for the next 16hrs only!” with a countdown that is specific to that user. Another user will click on your website at a different time and their 16-hour countdown will start.
Bonus! Test, Test, Test
Last, but not least, the most important thing you can do if you want to know how to boost conversion rate, is test your website. Test the colors, test the call-to-action wording, test the placements of images and buttons above the fold, below the fold, mobile view, desktop view, etc..
In other words, test everything!
Testing ensures you will have the most optimized page and you’ll know what is working and what isn’t when it comes to improving website conversions.
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