How to Track Conversions on Your Website with Google Analytics
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It’s always a rewarding feeling to check your analytics and see a rise in traffic or interaction with your webpages. You may feel as though your targeted campaigns are paying off, and your content is being viewed positively. However, this isn’t the ultimate goal of increasing your traffic. If visitors are not being converted to paying customers, then your goals as a business simply aren’t being met.
To better understand how to convert more visitors, you need to know how to track conversions that happen through your website. You can do this using Google Analytics.
This guide will help you learn how to track conversions on your website.
The Importance of Tracking Data
Data tracking not only needs to be implemented, but it needs to be set as a regular schedule to ensure that no key insights are missed or — worse — lost. Conversion goals and tracking information set up regularly means you’re always in the best position to learn from your analytics data and achieve your objectives.
If you don’t track your data and leave a long period between checking your Google Analytics information, you risk missing valuable insights that could help improve your business revenue.
What Does Conversion Mean?
In business, to track conversions means to track the completion of a specific action. Simply put, it means that any visitor to your website doesn’t simply browse and click away — instead, they actively participate with something offered by your website. This could be a visitor converted to someone who gives their email address for a mailing list, a visitor who fills out a contact form for an inquiry, or this is the ultimate goal. This visitor is then converted to a paying customer.
Suppose you’re wondering what is a conversion Google Analytics wise. In that case, this means tracking your conversion rates within Google Analytics to be able to understand best how your visitors are interacting with your webpages, and what exactly is encouraging them to complete a specific call to action.
Google Analytics: How to Track Conversions
To successfully track within Google Analytics, you first need to set up your goals — and this doesn’t just mean deciding on them. It means actively going into your Analytics account and clicking on the Goals panel under the admin View option. Google Analytics will provide you with ready-made templates to set up your goals, which namely are:
This can apply to any piece of content you choose to put on your webpage and track, such as text, a video, images, or links. You can then track how your visitors engage with the content (such as hitting play on a video and watching for a certain amount of time) and how it has converted into action.
Furthermore, this feature allows you to add personalized labels to any and all content to better track and keep a system of your content goals.
It’s important to note that Google Analytics will not provide tracking data for anything that has already happened, so the sooner you implement the new tracking system, the better to track everything adequately going forward.
Implementing Google Analytics Conversion Tracking into Your Marketing
Your marketing strategy should absolutely embrace this conversion tracking feature within Analytics to help promote your business. Suppose you can actively track the most successful features of webpages which are inspiring the most conversions. In that case, you can make sure that your marketing efforts are tailored towards the content, which is resulting in the most interaction and conversions.
Compare Conversion Rate Across Devices
While content should be the same across all devices when it comes to the main bulk of webpages, different devices may yield different results. You can compare conversion rates across devices using Google Analytics to see whether there is more interaction on certain devices compared to others. If you see a huge drop in conversion for a different device, but with the same content, then you may need to reevaluate. For example, there could be an issue with content loading on a mobile device compared to a desktop computer, which is resulting in less interaction and, therefore, conversion from visitors.
Google Analytics is there to help you best monitor your website data, which means utilizing everything it has to offer can only be a bonus. Using Analytics’ tracking abilities for conversion rates will help you better understand what is working for your business in terms of content and what isn’t.
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