As the name indicates, keyword extraction is the process of going through online content and extracting the most applicable words. Yet this doesn’t involve sacrificing considerable time and effort scrolling through competitor websites, emails, and social media feeds. Instead, it is an automated process. A keyword extractor tool allows you to browse large sets of data in an instant and pick out the most relevant search terms. Keyword research has never been easier.
What is Keyword Extraction?
Keyword extraction, which is also known as keyword detection and keyword analysis, is a technique based around text analysis. Simply supply the keyword extractor tool with a URL to a website, and it will promptly examine all of the text content on the page. The tool will then provide:
- A general summary of the content
- Pick out the main discussion points
- Spotlight the most important keywords
Say you want to examine what customers are saying about a competitor’s product. Rather than manually sifting through reviews or using the CTRL+F method, you can use keyword extraction software to turn what was once a laborious task into one that takes just seconds to complete. It will obtain relevant words found within the reviews and correlate the sentiments shared by their customers. The result: you gain instant insight into what is being said about the product.
Note: you don’t have to stick to single words, either. The keyword extractor allows you to grab phrases that include two or more words.
Why Does Your Business Need to Use Keyword Extraction?
Simply put, there isn’t an easier way to examine a large set of data. It’s not going to provide detail-heavy research, admittedly, but keyword extraction does deliver valuable insight into the text you are analyzing. Plus, it’s all done within seconds.
The automated and speedy nature of the process also opens the door to more possibilities. In essence, there’s no restriction on the amount of data you want to investigate. If you want to research thousands of pages of text, you are free to do so. It also gives you additional time to focus on other areas of your company.
In addition, you can perform the keyword extraction at any time – which means you can gain real-time analysis. As a result, you have the power to investigate the likes of social media posts and customer reviews as they happen. This allows you to stay continually up-to-date with the latest trends and feedback.
Inconsistencies are not an uncommon sight when performing manual analysis, and they can cause harm to your research. By using keyword extractor software, you can wave goodbye to the possibility of human error.
Once you have gathered some keywords, these can then be used as the foundation for relevant content. This can be especially useful if you extract keywords from real-time data, as you could steal a march on the competition and create original content based on a current trend. If you get in first, this could lead to added exposure and valuable backlinks.
Keyword Extraction Campaign: Why Click Intelligence Makes Sense
It’s true: software like the Pingler Keyword Extractor is free and readily available to use. Yet when you enlist the services of Click Intelligence, you’re not only going to receive keyword extraction services. As a specialist digital marketing agency, it’s our aim to take your campaign to the next level.
Once we extract the keywords, we know how to maximize this data for your business. Our content writing services, for instance, are a perfect match for keyword extraction. We can use these keywords as the basis for professional, original, and brand-oriented content that’s ideal consumption material for your target audience.
Not only that, but we also have the expertise to find the best websites to gain valuable data from keyword extraction. With the discovered keywords, we can build a comprehensive report and plan out a strategy on how to use this data to its full potential. All you have to do is sit back and let us do the work.