Review and Reputation Audit
For modern businesses, reviews are an inescapably important part of their online presence. Not only do they have huge sway over the public’s buying decisions, but they also factor into rankings, meaning you need reviews to reach more customers.
Reviews aren’t strictly within your control; it’s up to your customers to write them for you, but you can keep track of them with a review checker, and work on improving their exposure with an SEO agency.
We always tend to think about SEO as limited to search engines like Google where reviews can play a big part, but you must consider more abstract search engines like Amazon as well. Consumers are using websites like Amazon and eBay more and more as their first stop for researching new products, and guess what, reviews play a huge part in how they order their rankings.
By carefully managing your online reputation, you can ensure that your company thrives in the rankings, increasing your exposure and boosting sales at the same time.
Reviews are starting to play a much bigger role in how search engines present their results. Take Google’s local packs for example. When you type in a local query, such as “bakers near me,” it’s likely the first result you will see is a map with a list of bakers in your local vicinity. Right under the names of those bakers is the cumulative total of their reviews listed in a star system.
Based on prevalence, Google lists the reviews as the third most important detail about these bakers after their names and their location. This is huge. People aren’t likely to choose which baker to go to based on the name, so the two things that are most likely to decide which baker someone will visit are location and reviews.
If your business is showing a total score of one star and all your competitors are 4 or 5 stars, this represents a huge problem for your SEO. Your click through rate is going to be lower than your competitors, and the low CTR can also affect your ability to rank, compounding the problem.
Your star reviews play an important part in your SEO, so it’s important to keep an eye on them. Particularly in the early stages of your business, building good reviews can really help drive your business forward.
Just think, if this is the effect reviews can have on your Google rankings, then what can they do for your Amazon and eBay rankings?
While there are undoubtedly limitations to the way online reviews work, they are one of the most simple and effective forms of validation customers can get about your company and its products. Trust plays a huge part in a customer’s decision to buy, and unless they have a previous relationship with you, they have limited ways of deciding whether to trust you.
The internet allows customers to piggyback off other customers’ experiences and make an informed decision. In the old days, you would make purchasing decisions based off the recommendations of friends. Today, you have access to the advice of thousands of people all around the world.
Can these reviews be manipulated? Undoubtedly. They are in lots of cases, but the statistics show that people still place a lot of importance on online reviews.
The best way to build these reviews is always in an honest way as part of a quality service, and a top digital marketing agency will be able to help you with this. Using an online review checker and keeping track of your reputation is the perfect place to start.