Over the past ten years, online reviews have risen to unrivaled importance in terms of how your business is perceived. Not only will poor reviews impact on consumer buying decisions online, but they can also impact on your SEO rating as assessed by Google. As such, this is an area of your business that you need to understand and work on in order to continue your path to growth and profitability.
If you manage your online reputation and take steps to mitigate against poor reviews, you’ll find that your company’s profile is enhanced online, drawing in more custom as a result. Let’s take a look at how you can start improving your online appearance today.
Using an Online Review Checker Tool
To give you an overview of how your website and business are reviewed and talked about online, you need to use a tool that helps gather your reviews and present findings in an easy-to-understand format. If you’re looking for a deeper dive into the world of your online reviews, Click Intelligence can help you understand and act upon your findings, too.
Where Reviews Are Made
You may be surprised to find that reviews of businesses are made all over the internet and they can all play a part in both the consumer’s perception of your business and your search results listing positions. Consider that your business may well be rated across the following platforms:
- Yelp and other directory sites
This represents a lot of channels to keep on top of and many different areas where negative reviews could prove catastrophic for your business and your profitability. It’s time to take control of your online reputation by making an audit of your reputation and planning how to improve it over time.
How Reputation Affects SEO
It’s clear that between two identical businesses, a consumer will always choose the firm with the higher rating. This is one of the business imperatives which says you should concentrate heavily on your reputation in order to boost sales and increase customer trust.
But there’s another side to your firm’s reputation that can have an even bigger impact on your business, which is preventing those consumers from ever coming across your business to reject in the first place. This process takes place in the realm of SEO and you need to tackle your reputation here to ensure your website is presented to the consumers you want to target.
It’s important to note, too, that Google ranks your business details in the following way: your business name comes first, followed by contact details, and then your review. In their hierarchy of information, your reviews are highly represented to consumers. You need to drive good reviews in order to counter the effects of this skew.
Improving Your Reputation Online
Getting one or two negative reviews can be frustrating, as this can have a hugely damaging impact on your firm overall. But it’s something that you’re going to have to accept. It’s simply a fact of life that sometimes, consumers are going to leave poor reviews with you.
Instead of fighting off these bad reviews, you should encourage your customers to leave positive reviews on your different promotional channels. You could always offer discounts and money off consumers’ bills if they leave a five-star rating. But there are dozens of other strategies that you can use to boost your review performance. The place to start, of course, is by using an Online Review Checker Tool to get to know what you’re dealing with.
Click Intelligence: Here to Help
Tackling an online review problem can seem like a daunting task. Thankfully, our team of experts are on hand to offer advice, working on a strategy that best suits your business in order to draw in more good reviews and boost your appeal to consumers and SEO engines alike.
Contact us today to begin your consultation and to begin improving your all-important online reputation.