Pay Per Click (PPC) Management Service
How does PPC work?
PPC is a form of online advertising where the advertiser only pays once a user has clicked on their ad. Paid search is one of the most common forms of PPC advertising and is highly effective. The way it works is simple. When someone types a search for a product or service into Google, it then triggers ads that are connected to that search. This could be your ad being viewed and a great way to drive traffic to your site.
Our Paid Search Services
At Click Intelligence, we employ several strategies to implement a PPC management service. Extending beyond the research phase, our approach involves a comprehensive strategy, bespoke ad creation, and bid optimization, which targets search terms relevant to your business and industry. To start this process, we begin with two key steps:
- Determining Your Goals
Our first step in the PPC management process is to determine what your goals are. For example, what are your business aims? What are you trying to achieve? Knowing your goals will enable us to track success more easily and create a campaign that aligns with your needs.
- Defining Your Target Audience
Once we’ve determined your goals, the next stage is to define your target audience. Who are you aiming at? What niche are you targeting? To figure out the answers to these questions, we will look at the following:
- Geographical locations
- Social demographics
The knowledge of your target audience will allow for a more streamlined customer journey as the ads will be relevant to their needs and desires.
How can paid search benefit your business?
Paid search will enable you to land in front of your target audience when they search for products and services on the web. This lessens the difficulty in getting them to find you as your ad is triggered by a Google search. Because so many people turn to the web for products, services, solutions, and information, creating a web presence through a paid search ad can significantly boost your visibility.
What types of PPC ads are there?
The types of PPC ads we’d recommend will depend largely on your products and services. However, it could include any of the following types of ads:
- Search engine text ads
- Google Shopping
- Native ads
- Display ads
Should you go ahead with a PPC campaign?
The world of SEO is complex and time-consuming. In order for your business to stay competitive, it’s important to implement the necessary resources to launch a successful digital marketing strategy that includes a PPC campaign. As bidding for keywords can be a complicated affair, it is worth employing professional help like our team at Click Intelligence to put this plan into action. We have a results-driven approach with years of SEO experience under our belt.
Get in touch
If you’re thinking of launching a PPC campaign for your business, get in touch, and we’ll answer any questions you might have. Once you sign up to our PPC management service, you will be assigned an expert account manager who will be there to monitor the success of your campaign and help you put new strategies into place if necessary.
Frequently Asked Questions
What Can We Do for You?
Click Intelligence is an all-in-one digital marketing agency, with a key focus on SEO and building competitive campaigns that will increase online visibility. This makes us one of the best white label SEO agencies out there. No matter what your client or your needs are, we can provide innovative and driven results. We offer a wide variety of SEO services, from managed SEO services to white label online reputation management, to link building and in-house content creation.
Why Do You Need an SEO Audit?
The issue with SEO is that the rules governing it are changing, meaning that your old SEO campaigns might be in violation of Google’s guidelines. If you have experienced a drop in traffic, your previous use of black-hat SEO techniques could be what is driving you down. You will need to commit an on-site and off-site audit to clean up any prohibited SEO tactics from the internet, and then start fresh in order to gain that traffic. Doing this yourself will be complicated and time-consuming, which is why hiring a search engine optimisation consultant to help direct your campaigns can help you see effective results.
Is there any contracts?
We don’t believe in contracts and let our work do the talking.
When will I see results?
Month 1-3 ranking improvements, months 4-6 traffic increases, month 7+ increase in calls and leads.
Can you guarantee my website will be top of Google?
We never guarantee your website will be at the top of Google however we will guarantee we will improve your positions in Google.
How much will a digital marketing package cost?
Cost is dependant on the competitive nature of your keywords and sector.
Who will be working on my account?
A highly skilled SEO expert with over 10 years experience.
What will be delivered and when?
You will receive a fixed set of deliverables so you know exactly what to expect.
How do we measure results?
You will measure results by rankings, traffic and revenue generated by our activity.
My business is outside the UK, does this matter?
We work in over 13 countries so this won’t be a problem at all.
What after-sales support do you offer?
We offer a huge after sales support and this is why we have a 97% retention rate.
Our Dedicated Client Team
Stuart OgdenPartner Development
Sam DawesPartner Development
Dan AnnettsPartner Development
Sam MortonPartner Director
Alex WhitbournPartner Development