Pay Per Click (PPC) Management Service
How does paid search work at Click Intelligence?
Firstly, we need to define your goals. What is it your business is trying to achieve through PPC? Knowing what your business is reaching for allows us to track your successes more easily. We can also find active solutions that are very much in-line with these goals.
Once we have determined your business’s goals, we will need to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through:
• Geographical locations
• Age
• Gender
• Social demographics
Understanding your audience allows for a more streamlined customer journey: they are attracted to your ad, click through, like what they see, and increase conversion rates.
Our PPC management services extend from the research stage, all the way to the optimization stage and beyond. You will be entrusted to an account manager who is available to your calls, emails and queries, and who will oversee your PPC campaign from beginning to end, cutting no corners.
Who is a PPC management agency suited for?
PPC will work for any, if not all, business types. If you have a product or service to sell, then bidding for keywords and ad placements can help get your business recognized and increase conversion rates.
That being said, you need to put money and time into a PPC campaign, so if you do not have the funds for upkeep, you may want to opt for a less expensive digital marketing campaign.
PPC is not a one-off investment; rather, it is a form of digital marketing you need to funnel money at a constant rate. Furthermore, your business will need to be generating sales consistently, as PPC should not be relied upon for you to land sales, but to help drive more sales by boosting traffic to your website. It is also a way to get your brand in front of your customers before they see your competitors.
Paid search requires data analysis, keyword research, bid optimization, and audits so that you know how well your current campaigns are doing. Click Intelligence offers all this and more in our PPC services package. Whether you are yet to start your first PPC campaign or have on underway but are in need of a PPC audit, we can help.
What does a good paid search campaign look like?
There is no magic template when it comes to paid search, which is why a good paid search campaign is all about specially tailoring each campaign to the business and brand in question.
Your campaign will be unique and focus on your goals, wants, and needs, while also ensuring keyword research coincides to your industry type so that you can compete with your competitors.
No two businesses are the same, and we, as a business, understand the importance of curating bespoke PPC campaigns for every one of our clients.
Our team of professionals will work with you from beginning to end, and even when your campaign is launched, we will continue to monitor your PPC campaign and conduct an audit – this is so that we know how well your strategy is doing, and whether any elements need to be adapted. From the initial research phase to ad creation, to the launch of your PPC campaign, your assigned account manager is there to speak with, ask questions to, and help oversee how well your campaign is doing.
Algorithms fail to stand still, so if anything were to happen and impact your paid search campaign, we are here to adapt and put new strategies in place so that it does not negatively affect your targeted ad campaign.
What next?
Does PPC sound good for your business?
If you are interested in getting the first steps of a paid search campaign complete, our team are here to get the ball rolling. Contact one of our account managers for an in-depth talk about our pay per click services and how it will be beneficial to your business. Our team of technical SEO whizzes are also here to help explain the complexities of a PPC campaign, or if you have no need to know the jargon, we can talk you through the process and steps.
Still not sure whether paid search is for you and your business? If this is the case, then we are open to having a no-obligation discussion with you and how our PPC management services can help your business.
Book a call with one of our account managers today, look at our case studies, or feel free to send a quick message to us via the chatbox. Contact us for a discussion on how our paid search services may be right for you.
Frequently Asked Questions
What Can We Do for You?
Click Intelligence is an all-in-one digital marketing agency, with a key focus on SEO and building competitive campaigns that will increase online visibility. This makes us one of the best white label SEO agencies out there. No matter what your client or your needs are, we can provide innovative and driven results. We offer a wide variety of SEO services, from managed SEO services to white label online reputation management, to link building and in-house content creation.
Why Do You Need an SEO Audit?
The issue with SEO is that the rules governing it are changing, meaning that your old SEO campaigns might be in violation of Google’s guidelines. If you have experienced a drop in traffic, your previous use of black-hat SEO techniques could be what is driving you down. You will need to commit an on-site and off-site audit to clean up any prohibited SEO tactics from the internet, and then start fresh in order to gain that traffic. Doing this yourself will be complicated and time-consuming, which is why hiring a search engine optimisation consultant to help direct your campaigns can help you see effective results.
Is there any contracts?
We don’t believe in contracts and let our work do the talking.
When will I see results?
Month 1-3 ranking improvements, months 4-6 traffic increases, month 7+ increase in calls and leads.
Can you guarantee my website will be top of Google?
We never guarantee your website will be at the top of Google however we will guarantee we will improve your positions in Google.
How much will a digital marketing package cost?
Cost is dependant on the competitive nature of your keywords and sector.
Who will be working on my account?
A highly skilled SEO expert with over 10 years experience.
What will be delivered and when?
You will receive a fixed set of deliverables so you know exactly what to expect.
How do we measure results?
You will measure results by rankings, traffic and revenue generated by our activity.
My business is outside the UK, does this matter?
We work in over 13 countries so this won’t be a problem at all.
What after-sales support do you offer?
We offer a huge after sales support and this is why we have a 97% retention rate.
Our Dedicated Client Team
Stuart Ogden
Partner Development
Sam Dawes
Partner Development
Dan Annetts
Partner Development
Sam Morton
Partner Director
Alex Whitbourn
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