Paid Social Management Services
What is paid social?
Organic searches are available to everyone. Unfortunately, they give you very little control over who sees your content. Even people that aren’t interested in your brand will see your ads in the same way as your target demographic. Paid social services create a campaign that lets you target essential demographics across all social media platforms.
What is our paid social process?
To get results, we need to clarify your goals. A paid social strategy will only be effective if you have a clear understanding of your needs. This makes successes easier to track and fine-tune. Once we know your goals, the Click Intelligence paid social management service can help you meet those goals. This involves in-depth research into your target demographic and where they spend their time. Paid social services will differ depending on the platform that you opt for.
Why does your business need a paid social campaign?
Marketing in the digital age needs to make use of social media alongside organic forms of SEO strategy. By using paid social services, you get to target your audience and build relationships with them. This boosts brand loyalty and can inspire and motivate your audience so that they are easier to sell to. A paid social management service finds out where your consumers are, what they want from you, and offers a direct route to profits.
What does a good paid social campaign look like?
Social campaigns need to be carefully orchestrated by a paid social media agency. The strategy needs to be tailored specifically to you and your brand. It will need to tie together a variety of SEO aspects for an improved likelihood of success. Paid social campaigns need to cover:
A complete strategy: A paid social campaign is never about a single ad. It is a collection of bespoke ads that work together. This creates a controlled and visible environment for you. Ads need to be cohesive and designed to target your audience and guide them to a purchase.
Ad Creation: All brands are different, as are social media platforms. Formats, ad sizes, and elements like aspect ratios need to be considered and factored into the creation of your ad. A paid social service comes with bespoke ad creation that matches your audience, your message, and your ROI goals.
Bid Optimization: To get your ad displayed, you need to bid against your competitors. This can become a balancing act. You want maximum exposure at the lowest cost, while not limiting impact. Bid optimization is essential, but it can be time-consuming. When you use Click Intelligence, you get all of the rewards without the hard work.
Conversion tracking and Campaign Management: You get personalized reports into the effectiveness of your paid social campaigns. Conversion tracking is essential, and we measure the metrics that identify what is working and what isn’t. We are proactive in our paid social management, as algorithms change, and seasonal fluctuations can affect results. We keep on top of this data and ensure your paid social campaigns are working effectively at all times.
Our team is here and ready to help your business succeed. Get in touch with the Click Intelligence team to find out more about our paid social services.