million users – and counting. Yet despite this lofty figure and its overall reach, LinkedIn is a tool that is massively underutilized by marketing professionals.
This is particularly the case when you factor in the extensive options provided by the platform. Along with the ability to directly communicate with relevant professionals, LinkedIn offers PPC advertising options. Furthermore, and just like Facebook, it also offers demographic targeting to hone in on a specific audience.
Why Should Your Business Use LinkedIn Advertising?
When analyzing it in a general sense, LinkedIn functions in a similar way to other social platforms. For instance, it encourages people to input as much personal data as possible – in the same way Facebook does. However, unlike Facebook, which states that it wants this data for social reasons, LinkedIn gathers this information from users for hiring purposes.
What does this mean for your business? Well, it ensures that profession-based data is readily available, which means you can conduct searches around the following:
- Education history
- Work history
- Years of experience
- Job title
- Their connections
The varied search criteria options are only the start. There are several different advertising choices present on LinkedIn, which gives you the opportunity to produce ads for many different purposes. You can position your business as an industry leader, sell products/services to individuals, management leaders, and teams, or even reach out and hire new employees.
Where Do LinkedIn Ads Appear?
LinkedIn Ads appear in various areas on the platform. These include:
- The homepage
- Group pages
- Search results
- A user’s profile page
- A user’s inbox
- LinkedIn’s audience network
Text ads are not all you can create, either. You also have the option of sponsored content. By doing this, you can supply articles and blog content with mass visibility – helping to confirm your place as an industry leader in the process.
How Does Our LinkedIn Ad Process Work?
Before anything else, we take the time to determine your target audience, so we know your LinkedIn Ads are going to the right people. The next step is to craft custom content that matches up to the desires of that target audience. By doing this, the number of high-quality clicks to your website naturally increases. What’s more, when you take into account that certain aspects of LinkedIn Advertising use a pay-per-click approach, this means you get the best bang for your buck on the bid average of approximately $3.00 to $3.50. The result: your marketing budget is maximized.
When you take into account our demographic research, creation of quality content, and continual optimization, you can be safe in the knowledge that your business will receive successful marketing results.
What’s an Example of a Quality LinkedIn Advertising Campaign?
The previous section gave a general overview of our work. However, as a specialist LinkedIn Ads Agency, we take every step to devise comprehensive campaigns that deliver big results for your business. Here’s a closer look at what all of our LinkedIn Ad campaigns can include:
By making use of the broad demographic features on LinkedIn, we can pinpoint an extremely targeted audience. For instance, you could decide to target only executives in a specific location with your promotional campaign. The more focused on a specific audience, the more effective your ads.
The Placement of Targeted Ads
There are several different places that your ads can go on LinkedIn. Each location features unique benefits, and our campaign is aimed at finding the right placement for your ads to flourish.
With sponsored updates, your business can post relevant and valuable content that is specific to your industry. To guarantee the content delivers the quality your audience seeks, we can help with the entire content creation process.
LinkedIn Audience Network
If you want to tap into the Audience Network on LinkedIn, we offer custom campaigns that incorporate this marketing element. For it to be a success, the Audience Network needs an individual ad campaign and strategy.
Analysis and Reporting
Every type of marketing campaign requires ongoing analysis and reporting to maximize results. This information helps us to continually refine the entire ad campaign.
If you’re not already tapping into the potential of advertising on LinkedIn, now’s the time to do so. Rather than trying to figure out the platform’s confusing approach to marketing, let us do the work for you. Our LinkedIn-specific ad solutions will deliver significant results, allowing your business to pull ahead of the competition.
Are you ready to take your marketing efforts to the next level? Get in touch with us today, and our expert team will be happy to get your LinkedIn Advertising campaign up and running.