As the digital landscape grows and evolves, organic search rankings become more crucial and more valuable to businesses.
Organizations of any size, regardless if they are a well-established company with thousands of employees around the world or a brand new start-up still carving out their niche, can benefit from organic search rankings and all the perks that come with higher rankings.
While top search engines like Google keep their algorithms a secret for the most part, they do drop occasionally hints about what businesses should focus on when working out their strategies. However, Google updates their algorithms all the time, so it is highly likely that a strategy that worked a few months ago may no longer work now. In fact, it could even be working against your website and hurting your ranking.
When these updates are launched, experts in search engine optimization (SEO) often make quick assumptions about what practices are still beneficial and which strategies need tweaking in order to look good in the eyes of the Google bots that crawl and index all the active websites online. So far, there have been some practices that have come and gone, but some that have evolved and remained crucial to achieving good search engine results pages (SERPs).
If you’re looking to grow your brand using natural and organic traffic, here are the SEO practices you should be integrating and building your strategies around to see success.
Of course, your SEO strategies and efforts are nothing without the right keywords. It’s no secret that including keywords is a good SEO practice and that this practice is still so important for high ranking on search.
SEO keywords can be single words or full phrases that are integrated into web copy to draw in new, relevant organic search traffic. They are what a person would type into a search engine bar when looking for something – usually a product or service they want to purchase or learn more about. When keywords are researched properly and used effectively, they help your target audience find the information they are looking for on your website.
Although the ability to research and easily find organic keywords has dramatically changed over the last few years, the effectiveness of properly using keywords still remains. Google’s algorithms have developed and gotten smarter, and the way the search engine reads and interprets organic search keywords has changed, the importance of keywords in website copy is still strong.
SEO keywords are essentially clues about what your customers are looking for. If you know what they are, you can tailor your customers’ experiences directly to their needs and how they search for information. You can serve them the exact content they’re looking for and offer an incredibly personalized experience. Consider that keywords are like buyer personas in a way, as you’re trying to appeal to a specific demographic who are searching in a specific way, rather than trying to appeal to everyone and falling flat.
If you aren’t sure how optimized your website is for a specific keyword or phrase, you can use our free SEO audit tool to check. You will also receive a free on-page report detailing the results of the audit so you can plan your next steps and improve your keyword optimization if need be.
Unless you are an SEO expert who painstakingly keeps up with the different factors and practices, it can be incredibly difficult to stay on top of the changes and know whether your website is ranking positively or being penalized for any issues. Using a service like our technical SEO audit can help you identify what issues, if any, are affecting your website’s search engine ranking.
Unknown technical issues can seriously drive down your website’s ranking. Our SEO audit service analyzes your website’s performance by considering both on-page factors, including website redirects, site speed, and accessibility, and off-page factors such as inbound links, page rank, domain authority, and referring IPs. Conducting an SEO audit is the first step to an overall successful online marketing strategy.
It’s important to know if a page on your website is redirected, as this can affect your search engine ranking. There are some situations where you need to redirect a page on your site to another page. For example, if you wanted to move a blog post from one categorical page to another, you would need to redirect the page. In order to do that successfully without negatively affecting your SEO, you would need to use a 301 redirect.
A 301 redirect is an indication for the browser that the page has moved permanently and to send any visitors to the new location. A few years ago, using a 301 redirect meant there was some loss of page ranking; however, that has since changed. You can now use a 301 redirect without your page losing any ranking, although it does create a few other SEO-related issues, like creating redirect chains which slow down the user experience and can negatively affect your SERP ranking. Before you can fix these issues, you must identify them using a 301 checker.
Using a server header checker is also a good tool that can show you important results about your response header. A response header, also known as an HTTP response header, is the information that a web server sends back to a browser when receiving an HTTP request. This could be getting information, like an image, submitting information, or deleting information, for example. An HTTP header check allows you view HTTP headers to see if a URL or page has been redirected. If it has, the header checker will show the destination URL as well as the HTTP status code, so you can see the exact data with an HTTP status checker and identify any problems.
You can also analyze the headers of an email using Google’s free tool called Google Header Analyzer. This tool is perfect for finding out how long an email has spent in a specific location in order to see what journey the email has taken to go from one mail transfer agent to the next, as well as how much time is spent at each one. This is useful when trying to figure out why an email is delayed or why an email client is slow.
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