Managed Local SEO Campaign
We specialize in local search SEO & developing successful campaigns, even in the most competitive industries. The importance of Local SEO has spiked in recent years and for those business owners with bricks and mortar locations or those operating in a local area, it presents a huge opportunity. More and more consumers are using their smartphones to bridge the gap between their needs and the businesses that can meet them, and if your local business can’t be found online, then you will be losing out. If you’re looking to make sure you stand out for local business SEO, then read on.
What is Local SEO?
Search Engine Optimisation (SEO) is the method used to optimize your onsite and offsite content so that your website can have good search visibility penetration. The goal here is to be either the first or second result on a relevant search, which when combined, will see over half of all traffic. The first result will see a third. Partnering with an experienced local SEO agency who understands how to get your business seen in local search results means you’ve got the leg up on your competitors. As you can see, optimizing your site has huge benefits, but you are not the only one using SEO to better your position in Google. That is why local SEO services can be so effective because it means that rather than competing with your global competitors, you will only need to compete with those local to you. Unless you are a company that exists entirely online and does not have a physical location, local SEO is the most effective way to increase traffic, sales and sign-ups to your site.
What is Our Local SEO Process?
Local SEO has come a long way from searching for businesses with location into a search engine. Today, personalization has changed the potential and reach for local SEO, allowing more relevant users to find what they are looking for without searching for specific criteria. That is why our local SEO service combines the tools and strategies necessary for any SEO strategy, with local tools and techniques to improve your ranking on local searches.
What Does a Good Local SEO Campaign Look Like?
A good local SEO campaign requires a holistic and thought out approach to the needs and requirements of your local customers. A local SEO strategy needs to be a well thought out assessment conscious of the individual journey your users are taking and should guide searchers seamlessly to your products and services. Our experts will kick things off with a local SEO audit in order to gain a deeper understanding of the potential for your business. Taking into account various onsite and offsite factors, we’ll then be able to develop a strategy specifically for your business based on local search best practices.
Reviews for Local Business
Most customers will read reviews before committing to your business regardless of your industry. So, one of the most important elements of succeeding at local SEO optimization is having a strong reputation. Reviews are a cornerstone to this, and as Google has recently stated that EAT (Expertise Authority and Trust) are a signal in their ranking algorithms, building on your reputation and reviews is essential. This is even more pertinent in terms of local SEO. Map listings are the prime real estate in search results for local SEO keywords and, you’ve guessed it, reviews are linked to map pack search results. Furthermore, reviews are visually prominent to users finding your business via map pack search results. Get in touch with our team of experts today and find out more about our search engine optimization services.
Improved images in Map Listings
In SEO we tend to think of keywords on a regular basis, but a picture says a thousand words. Consumers nowadays are accustomed to shopping visually, and if your business listing is lacking in the imagery department, then this won’t go unnoticed. If you’re looking for an SEO agency that understands how to optimize your business listings for searches, then you’ve come to the right place. Our team of experts has many years of experience in creating SEO campaigns that will allow your business to stand out from the crowded search engine results.
At Click Intelligence, we can manage your online presence using Google My Business and ensure that your business is seen by the right customers.
Offsite SEO Signals
Link building has always been an important part of the SEO puzzle and local SEO is certainly not exempt from the importance of link building. For every local SEO campaign we undertake, we put together bespoke link building strategies. High-quality links are paramount to your local SEO strategy regardless of your business or niche, and taking the time to create content that gains inbound SEO links from trusted sites will boost your reputation and visibility in the SERPs (Search Engine Results Pages). One of the simplest ways to improve upon the backlink profile of your website for local SEO is to make use of business citations. Business citations or NAP (Name Address Phone) listings are an online mention of your company with address and contact details. Google’s local SEO techniques have evolved in recent years, but the need for a strong link profile remains key. A citation building service is important to ensure your local SEO strategy has a solid foundation and is rewarded with visibility in local SERPs. Find out more about local citations building from the Moz guide to local citations.
Local Website Optimisation
Optimizing your site for local search is one of the key principles behind a good local SEO strategy. It’s important to take a holistic approach to local SEO, and only by combining a strong website architecture with the right offsite signals will Google and other search engines reward your site with high ranking positions in local searches. We always aim to incorporate offsite signals with solid website architecture. At Click Intelligence, our experienced SEO practitioners are adept in the advanced technical procedures required in order to ensure your website gains increased visibility in the Search Engine Results Pages.
Google My Business
When looking to improve the local ranking of your business, it’s important to make use of the tools on offer by Google. Another benefit of localized SEO is that Google offers free tools to make their search more effective and accurate. One such tool is Google My Business, which allows you to manage your presence on Google Plus, Google Maps and throughout Google’s local features. Google My Business also provides business owners with huge amounts of data on their local listings, so once we’ve made tweaks and changes to the way in which your website appears for local searches, it’s simple and easy to track how these improvements generate more leads to your business. For example, with Google My Business, it’s possible to track month by month the volume of direction requests that are being made to your location via Google maps, and with the rise of smartphone users, being able to monitor, track and influence this metric is crucial to local SEO.
Once we have set you up on Google My Business, we will work on increasing local citations. To achieve this, all we need to do is to list your business on local directories, where your name and address are clearly shown. The more reputable directories your business is listed on, the more Google will trust your location. Building local citations takes time though and an in-depth knowledge of the SEO industry. Building poor quality links to your site can have a tremendous negative impact on your business and the way in which it appears in local search results. That said, it’s always better to work alongside professionals when looking for a local SEO service.
Local, Digital & PR
Local news and media companies have a vested interest in reporting news and stories from local businesses, which is why any great local SEO strategy must include local PR so that your business can be gain press from local coverage. Our local SEO services take this into account, and we’ve got a team of dedicated experts with their ear to the ground just looking for opportunities for your business. Working with a team of experts is critical when you’re looking to develop your reputation online.
Local Link Building
Local media aren’t the only opportunities online, which is why we work to create targeted and local coverage for your neighbourhood and to your demographic. When it comes to figuring out how to rank for local SEO, link building is one of the central elements to success. Ensuring your website has the right signals for Google means building links from relevant, trustworthy and authoritative sources. Creating, implementing and managing a local SEO campaign requires the right knowledge and commitment, which is why it is always wise to rely on a local SEO company who will work with you to ensure your goals are met. Here at Click Intelligence, we take this role as a local SEO agency very seriously and promise ongoing tracking, optimization and regular reports so that you can continue climbing the SERPs and remaining number one once you’re there.
Our awesome team are here are ready to help your business succeed, so what are you waiting for? Get in touch to find out more about how to do local SEO today.