What is Google My Business?
Google created the Google My Business resource to help companies list their details easily for search results. It includes a dashboard where you can enter all your vital information and includes metrics and analytics to assess its success. It’s great for businesses serving local areas and helps to bring up your data to people that search in your region. It also shows customers easy ways to contact you and lists your address and directions.
Why is Google My Business important for your company?
If you optimize the Google My Business tool, you have another element in your SEO and marketing strategy covered. This resource also enables you to react to customer reviews and helps to keep your business data up to date at all times.
There are several ways that you can benefit from using this resource, including:
Helping customers find you
Google My Business is vital if you want to appear in local search results. Listing your details gives Google the necessary data to show anyone searching for products and services in your area. People will be able to find you, see your opening hours, call you and visit your location with ease. This tool also interacts with other Google apps such as Google Maps to show customers directions and how long it will take them to travel to you. Google My Business is basically the digital version of the phone book but on a much broader scale. So, ensuring you are listed is vital to be seen.
Improving your online reputation
Reviews are another excellent way to improve where your business shows in search results. With Google My Business, you can respond and manage reviews in one place. Word of mouth is a powerful thing, and online reviews work in a similar way. Many people read these reviews and make purchasing decisions, so having this resource is vital for your company. Naturally, you may also experience negative reviews. However, you can also respond to these and turn this potential issue into a positive display of your customer service.
Optimizing your Google My Business page
There are several ways to optimize your Google My Business page. Our team is available to take you through the steps to build your listing, including creating and setting up your page. You will need to verify your listing via phone, text, or email, and then you can move into the dashboard to get all your detail entered and optimized.
At Click Intelligence, we provide a specialized service to help you get your Google My Business fully optimized. Plus, you can connect this with our local SEO services to improve your company presence even further. Contact us today to find out more.
A Google listing banner that uses persuasive content for more click-through-rates.
A keyword-optimized promotion post once every month.
Photo management that includes exclusive discounts on Google Trusted Photography.
Keyword optimization that is updated monthly following in-depth reviews.
Ongoing monitoring and reviews of Google updates, as well as taking suggestions from your customers.
Monthly updates and optimization of your local key terms.
Link building to establish increased authority.
Blog content that improves Google ranking and user experience.
Monthly optimization for additional local key term searches.
A monthly Google My Business report.
How A Local Search Works
Mobile devices are currently the most popular way for potential customers to start their search for a local product or service. Where else but the connected super computer in their pocket to do the heavy lifting when it comes to finding a local solution to their problems? This trend is not going away, and by 2021, we can expect to see mobile devices influencing more than $1.4 trillion in local sales. Is your business optimized for Google local? It’s a critical time to start thinking about it.
The searcher will likely use a subject and a location to try to solve their conundrum. For example “dog walkers in Ohio”, “dog walkers near me” “dog walking services” (even without specifying the location, Google will likely infer that for itself and show you local search results anyway). Google will return a set of organic results that best match the query along with the top three results displayed in Google Maps. These links will comprise options to visit your website, perhaps call you or get Google Maps based directions to your physical location (search result information can send 70% of searchers to a physical location).
If you’re not one of those three businesses, you are at a serious disadvantage. Even if you are in those top three, you may get the views, but you will still need to make sure that you turn those views into action. High quality, accurate, optimized and conversion focused content is vital for this.
Remember, the further down that someone has to scroll on Google, the less likely that they will click on you. When clicks lead to inquiries and conversions, solid Google My Business SEO is Critically important.
Your Google My Business Listing
This is your online shop window and often the most viewed component of your online world. That’s why it needs to be engaging and loaded with the right information and imagery. Your listing should have a compelling set of details that make it really simple for a potential customer to identify you, figure out what you do and make it super easy for them to contact you and physically find you.
This listing is your opportunity to sell yourself to potential customers and if your listing isn’t optimized for Google local, then you can be sure that your competitor’s listing will be. Give yourself the competitive advantage and professionally upgrade your listing.
Contact us today for a bespoke SEO Local Google My Business overhaul that could transform your visibility and your profitability.